Sunday Market

Sunday Market combines owned-and-operated publishing assets, media buying, audience data, and internal optimisation technology to acquire consumer attention and convert it into monetisable outcomes. It creates value by generating traffic across content properties, segmenting and routing audiences, optimising campaign spend and inventory yield internally, and then selling qualified leads, inbound calls, and advertising impressions to business customers.

Sunday Market is the trading brand of Sunday Market Media Inc., a privately held Canadian digital media and performance marketing company. It operates a portfolio of consumer-facing publishing properties and uses that audience reach, along with paid media buying capabilities, to generate leads and inbound calls for advertisers in competitive verticals. Its internal technology stack includes campaign analytics and optimisation, audience data management, and yield management for owned inventory.

The business makes money primarily through performance-based customer acquisition services such as cost per lead and pay per call, alongside advertising revenue from its owned publishing network. Its direct customers are advertisers, enterprises, marketing teams, and call centres that pay for qualified leads or calls; consumers are end users of the company’s content properties rather than the primary paying customers.