Substly
SMB SaaS management for licences, spend and offboarding.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Substly AB
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Sweden
- Company size
- <10
- Market role
- B2B SaaS Provider
- Official website
- substly.com
What Substly does
Substly operates a recurring-revenue B2B SaaS model. It creates value by identifying software sprawl, surfacing unused licences, centralising vendor and renewal data, and automating user offboarding workflows that lower cost and reduce security exposure. Customers adopt the platform to gain immediate visibility over software estates without deploying complex enterprise infrastructure, and Substly captures value through ongoing subscription fees for access to the platform and premium feature tiers.
Category differentiation
Substly is a B2B SaaS management and licence optimisation platform for businesses, not a consumer subscription-tracking app. It focuses on internal software governance rather than procurement marketplaces or enterprise IAM suites.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Substly AB is a Swedish private B2B software company that provides a SaaS management platform for small and medium-sized businesses. Its product helps customers discover software used across their organisation, monitor licence utilisation, track contracts and renewals, automate offboarding, and reduce wasted spend. The platform integrates with identity systems including Microsoft Entra ID and Google Workspace to centralise visibility and support access removal when employees leave. The company sells subscription software directly to SMB IT administrators, finance teams, and security or compliance stakeholders. Its value proposition is lower-complexity SaaS management for smaller organisations that do not want heavyweight enterprise SAM tooling. Revenue is generated through tiered recurring software subscriptions tied to feature access and plan level, with higher-value plans including optimisation and advanced management capabilities.
Business model & monetisation
Substly monetises through tiered SaaS subscriptions. Plans package core capabilities such as software discovery, licence monitoring, offboarding support, spend visibility, and contract tracking, with higher tiers unlocking optimisation-focused functionality. The help centre indicates feature gating by plan, including an Optimize tier, which supports upsell-based expansion within existing customer accounts.
- Core platform subscriptions
- Tiered SaaS plans
- Premium optimisation plan upgrades
- Software Subscription
- Feature-based expansion within accounts
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Substly
What is Substly?
Substly is a B2B SaaS management platform that helps SMBs discover software, monitor licences, track spend, and automate offboarding.
Who uses Substly?
Small and medium-sized businesses use Substly, especially IT administrators, finance teams, and security or compliance managers.
How does Substly make money?
Substly makes money through recurring subscription plans, with premium tiers unlocking more advanced optimisation and management features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
Continue your research on Substly
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.