Substly
Substly is a sMB SaaS management for licences, spend and offboarding.
Analyst Perspective
Substly AB is a Swedish private B2B software company that provides a SaaS management platform for small and medium-sized businesses. Its product helps customers discover software used across their organisation, monitor licence utilisation, track contracts and renewals, automate offboarding, and reduce wasted spend. The platform integrates with identity systems including Microsoft Entra ID and Google Workspace to centralise visibility and support access removal when employees leave. The company sells subscription software directly to SMB IT administrators, finance teams, and security or compliance stakeholders. Its value proposition is lower-complexity SaaS management for smaller organisations that do not want heavyweight enterprise SAM tooling. Revenue is generated through tiered recurring software subscriptions tied to feature access and plan level, with higher-value plans including optimisation and advanced management capabilities.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Substly
Category Differentiation
Substly is a B2B SaaS management and licence optimisation platform for businesses, not a consumer subscription-tracking app. It focuses on internal software governance rather than procurement marketplaces or enterprise IAM suites.
Substly: About
Substly operates a recurring-revenue B2B SaaS model. It creates value by identifying software sprawl, surfacing unused licences, centralising vendor and renewal data, and automating user offboarding workflows that lower cost and reduce security exposure. Customers adopt the platform to gain immediate visibility over software estates without deploying complex enterprise infrastructure, and Substly captures value through ongoing subscription fees for access to the platform and premium feature tiers.
How Substly Works & Monetises
Business model analysis and core revenue streams
Substly monetises through tiered SaaS subscriptions. Plans package core capabilities such as software discovery, licence monitoring, offboarding support, spend visibility, and contract tracking, with higher tiers unlocking optimisation-focused functionality. The help centre indicates feature gating by plan, including an Optimize tier, which supports upsell-based expansion within existing customer accounts.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Substly: Frequently Asked Questions
What is Substly?
Substly is a B2B SaaS management platform that helps SMBs discover software, monitor licences, track spend, and automate offboarding.
Who uses Substly?
Small and medium-sized businesses use Substly, especially IT administrators, finance teams, and security or compliance managers.
How does Substly make money?
Substly makes money through recurring subscription plans, with premium tiers unlocking more advanced optimisation and management features.
Company Facts
- Founded
- 2018
- Headquarters
- Sweden
- Core Segment
- B2B SaaS Provider
- Company Size
- <10
- Official Link
- substly.com