Standard General
Event-driven alternative asset manager focused on distressed and control investments.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Standard General L.P.
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- 767 Fifth Avenue, 12th Floor, New York, NY 10153
- Company size
- 10–49
- Market role
- Private Equity, VC & Investor
- Official website
- standardgenerallp.com
What Standard General does
Standard General pools capital from institutional investors into managed investment vehicles and deploys that capital into event-driven, distressed and opportunistic situations. It earns recurring fees for managing assets and additional incentive compensation when returns exceed agreed thresholds. The firm differentiates itself through concentrated research-led investing, complex capital structure analysis and willingness to pursue control positions where ownership can influence restructuring, governance or strategic outcomes.
Category differentiation
Standard General is an investment manager and hedge fund-style adviser, not a software vendor, adtech platform or operating broadcaster. Its media relevance comes from investment control positions and holdings rather than from selling media technology.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Standard General L.P. is a private US investment management firm and SEC-registered investment adviser founded in 2007. It manages capital for institutional investors through event-driven, opportunistic and distressed investment strategies across equities, credit and the broader capital structure. The firm operates as an alternative asset manager rather than a software, media operating company or consumer platform. Its revenue model is based on management fees on committed or managed capital and performance-based incentive fees linked to investment returns. Standard General also creates value through concentrated positions and control-oriented transactions, including historical involvement in local television assets and a significant ownership role in Bally's. Its direct customers are institutional capital allocators and bespoke fund investors, not consumers.
Business model & monetisation
The firm monetises through management fees on assets under management and performance-based incentive fees tied to realised or marked investment returns. Capital is raised through pooled funds and tailored single-investor vehicles, producing a mix of recurring advisory income and variable upside linked to performance.
- Management fees
- Service Fee
- Performance-based incentive fees
- Service Fee
- Bespoke single-investor vehicles
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Standard General
What is Standard General?
Standard General is a private US alternative asset manager and SEC-registered investment adviser focused on event-driven, opportunistic and distressed investments.
Who uses Standard General?
Institutional investors and sophisticated capital allocators use Standard General through pooled investment funds and bespoke investment vehicles.
How does Standard General make money?
It earns management fees on managed capital and incentive fees linked to investment performance.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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