STADA

Huth+Wenzel wins Stada's Elotrans Reload account

Frankfurt-based agency Huth+Wenzel has won the creative account for Stada's Elotrans Reload. The first joint campaign is running immediately through mid-October across social media, Connected TV, linear TV (channels like RTL Zwei), digital out-of-home and ambient placements. The account move ends the prior cooperation with Schmittgall Health, which had handled the brand since the product launch in 2023. The campaign centers on a humorous fictional character named "Stefan" and the agency says it used artificial intelligence as a creative tool to develop Out-of-Home motifs. Claudia Rodrigues (Brand Manager at Stada) and Andreas Liehr (Huth+Wenzel managing director) are quoted on the campaign approach.

Meet the 50 Influencers Shaping Digital in 2023

OMR published its annual OMR50 ranking for 2023 — a subjective, editorial list of 50 influential people from the digital, startup and creator economy presented at OMR Festival 2023 in partnership with Ströer and HORIZONT. The list spans founders (AI, fintech, consumer goods), creators and agency/executive figures, and highlights recent funding rounds, exits and trends such as generative AI, creator-led product launches and D2C scaling. Notable entries and signals in the piece include Celonis (Series D / $1bn round and $13bn valuation), Aleph Alpha and You.com on the AI frontier (parameter claims and fundraising/rumours), the German federal Deep Tech & Climate Fund (DTCF) with up to €1bn under Elisabeth Schrey, and several creator-to-brand success stories and exits. OMR frames the list as infotainment and a directional snapshot of who matters in the German-speaking digital ecosystem in 2023.