Square Peg
Venture capital firm investing across APAC, Israel and global tech.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Square Peg Capital Pty Ltd
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Level 4, 11-33 Exhibition Street, Melbourne, VIC 3000, Australia
- Company size
- 10–49
- Market role
- Private Equity, VC & Investor
- Official website
- squarepeg.vc
What Square Peg does
The company operates an investment management model. It raises pooled capital into venture and related funds, deploys that capital into high-growth companies, supports portfolio development and seeks returns through exits and portfolio appreciation. Value is created through founder sourcing, regional market access, portfolio construction, follow-on investing and long-duration capital management.
Category differentiation
This company is a venture capital and fund management firm, not a software platform or advertising technology vendor. It should not be conflated with portfolio companies, startup accelerators or private equity buyout firms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Square Peg Capital Pty Ltd is a private venture capital firm founded in 2012 and headquartered in Australia. It backs technology founders and manages multiple venture capital and public equities funds, with stated coverage across Australia and New Zealand, Israel and Southeast Asia. The firm operates as an investment manager rather than a software vendor or publisher. Square Peg generates revenue by raising and managing investment funds on behalf of limited partners and other investors, earning management fees and investment performance upside tied to portfolio outcomes. Its direct customers are fund investors allocating capital to venture strategies, while its operating counterparties are founders and portfolio companies seeking equity financing, strategic support and network access.
Business model & monetisation
Square Peg monetises through fund management economics: recurring management fees on committed or managed assets and performance-based carried interest linked to realised investment gains. It may also earn ancillary economics tied to specific fund structures, but the core model is fee-based asset management plus upside participation in portfolio exits.
- Fund management fees
- Service Fee
- Carried interest / performance participation
- Percentage Take-Rate
- Ancillary fund-related income
Products & capabilities
No products with linked sources are available in this view.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Square Peg
What is Square Peg?
Square Peg is a private venture capital firm that manages investment funds and backs technology founders across Australia, New Zealand, Israel and Southeast Asia.
Who uses Square Peg?
Its direct customers are limited partners and professional investors allocating capital to its funds, while founders use it as a source of venture financing and portfolio support.
How does Square Peg make money?
It earns recurring fund management fees and carried interest tied to investment performance and realised portfolio gains.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
9 publicly documented primary sources and citations linked across the market graph.
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