Sofiouest

New Comscore CEO Bryan Wiener And Lieutenant Sarah Hofstetter Quit On Same Day

Comscore announced that CEO Bryan Wiener and president Sarah Hofstetter resigned on the same day, citing irreconcilable differences with the board and solidarity, respectively. Dale Fuller will serve as interim CEO while a permanent replacement is sought; Hofstetter's role will not be refilled. The company also appointed Irwin Gotlieb, Joanne Bradford, and Kathi Love as new point appointments. Wiener had become CEO in May 2018 after six months on the board, and during his tenure launched a new product and secured a Nexstar Media Group deal making Comscore the sole metrics provider in 97 of 100 Nexstar markets. The piece notes historical leadership turbulence, including a 2016 replacement of CEO and CFO amid an accounting probe and a brief 2017 Nasdaq delisting during an SEC audit.

Comeback Time? Twitter Turns A Profit And Sees Advertiser Gains

Twitter reported its first profitable quarter in Q4 2017, delivering $732 million in revenue and marking 2% year-over-year growth. The company also noted user metrics: about 330 million monthly active users, flat from the prior quarter but up 4% year over year, and a fifth straight quarter of daily active user growth, though specific DAU figures were not disclosed. The earnings release attributed profitability to a cost-cutting program in 2016, including a 9% workforce reduction, and signaled a plan to ramp up hiring in sales. Twitter highlighted stronger advertiser value through improved ad formats, engagement, and attributable ROI, supported by 62% more custom measurement studies and roughly 1,100 streaming content deals in the quarter (up from 800). High-profile partnerships with Bloomberg TicToc and BuzzFeed AM to DM were cited as positives for advertising reach. Leadership updates included Anthony Noto leaving to head SoFi, with Jack Dorsey reaffirming a unified content-revenue strategy and Matt Derella expanding responsibilities over content partnerships.

Twitter: The Not-So-Little Engine That … Might?

An AdExchanger article from January 2018 discusses Twitter's ongoing leadership turbulence, its strategy to monetize through premium video and live streaming, and its efforts to attract advertisers. It highlights COO Anthony Noto's immediate departure to join SoFi Capital as CEO, Twitter's focus on brand-safe video partnerships with Bloomberg, BuzzFeed, ESL, and Fox Sports, and the hiring of Bruce Falck to lead revenue product. The piece notes Twitter's stock reaching a two-year high in early January 2018 on optimism surrounding video monetization and product improvements, and mentions Facebook's News Feed changes potentially benefiting Twitter as a home for publisher content. It also references Twitter's upcoming Q4 2017 earnings report and industry commentary from executives at WPP and Bank of America regarding Twitter’s engagement and scale.