SmartCommerce
Embedded commerce software linking media engagement to retailer carts.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SmartCommerce Inc.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 75 5th Street NW, Suite 2000, Atlanta, Georgia 30308
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- smartcommerce.com
What SmartCommerce does
SmartCommerce operates a B2B SaaS model built around commerce activation infrastructure. It creates value by letting brands and partners convert media, content and owned digital touchpoints into measurable retail actions through add-to-cart links, retailer routing, inventory-aware fulfilment logic and reporting. Its retailer network increases the utility of the platform for brands, while self-service tooling reduces deployment friction and supports repeat usage across campaigns and products.
Category differentiation
SmartCommerce is not a general ecommerce storefront builder or consumer shopping app. It is a B2B embedded commerce platform that helps brands and partners route demand into retailer carts across digital channels.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SmartCommerce is a privately held US software company that provides embedded commerce infrastructure for brands, agencies, media platforms and retail partners. Its core platform enables marketers to turn digital touchpoints into shoppable experiences by sending consumers directly to in-stock retailer carts, supported by inventory-aware routing, link management, landing page creation, and performance analytics. The company makes money primarily through SaaS licensing paid by brands and their partners rather than by charging retailers or taking a transaction fee on each sale. Its main customer base is enterprise consumer brands, particularly in CPG, alongside agencies, media owners and retail partners that want to connect advertising and content engagement more directly to commerce outcomes.
Company news briefing
Briefing updated:
SmartCommerce has appointed Gregory Taylor as Chief Executive Officer to spearhead global growth and transition the platform into an AI-driven commerce intelligence engine. This leadership change coincides with a new Click2Cart® partnership with Ahold Delhaize USA, designed to expand digital commerce reach. These developments, supported by the company’s recent focus on agentic commerce and retail media frameworks, reflect a strategic prioritisation of scaling contextual omnichannel solutions for the evolving digital landscape.
Business model & monetisation
SmartCommerce primarily monetises through SaaS licensing for access to its Click2Cart, platform and SmartSuite capabilities. The commercial model appears brand-funded, with flat or unlimited platform pricing for campaigns, products and users rather than a pure per-transaction fee. Retailers are generally subsidised within the network, which helps SmartCommerce attract retail supply while monetising demand from brands, agencies and commerce activation partners.
- Platform licensing for Click2Cart and core commerce infrastructure
- Software Subscription
- Self-service portal and analytics access
- Software Subscription
- Retailer network access funded by brands
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Shoppable CTV Powered by SmartCommerce: Bringing Retail Results to the CTV Home Screen
Recorded impact score: 3.5/5
SmartCommerce announced a new Shoppable CTV capability that brings retail results directly to the CTV home screen.
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Questions about SmartCommerce
What is SmartCommerce?
SmartCommerce is a B2B commerce enablement software company that makes digital media and content shoppable by connecting shoppers to retailer carts.
Who uses SmartCommerce?
Its main users are enterprise brand marketers, especially CPG companies, along with agencies, media platforms and some retail partners.
How does SmartCommerce make money?
It primarily earns revenue through SaaS licensing paid by brands and partners for access to its commerce activation, routing and analytics platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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