Scoop.it
Scoop.it is a content curation SaaS for marketing, newsletters and knowledge sharing.
Analyst Perspective
Scoop.it is a content curation and content marketing software product operated by Meltwater News US, Inc. It provides a SaaS platform for discovering, organising, enriching, publishing, and distributing curated content across web, social, and email workflows. The product also supports newsletter creation, content hubs, monitoring, analytics, and integrations with CRM and marketing automation systems. The company generates revenue through subscription software plans, including customised enterprise contracts for organisations that need broader topic volumes, governance, collaboration, and integrations. Its direct customers are businesses, public organisations, educational institutions, marketers, and professional communicators using curated content for audience engagement, lead nurturing, knowledge sharing, and brand visibility.
Analyst Signal Briefing
Updated: 29 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Scoop.it
Category Differentiation
This is not a news publisher or media outlet despite the corporate operator name. It is a B2B martech software product for content curation, publishing, and newsletter workflows under Meltwater.
Scoop.it: About
The business model is subscription software for organisational content operations. Scoop.it creates value by aggregating content discovery, curation, editorial workflow, publishing, newsletter distribution, and reporting into one hosted platform, reducing manual effort and improving content reuse across marketing and communications teams. As part of Meltwater, it also benefits from product adjacency and enterprise cross-sell into existing brand, communications, and intelligence customers.
How Scoop.it Works & Monetises
Business model analysis and core revenue streams
Scoop.it monetises through software subscriptions. It uses tiered plans and custom enterprise pricing based on usage scope, collaboration needs, number of topics or channels, governance requirements, and integration depth. Enterprise contracts add higher-value features such as broader scale, private environments, and connections to CRM and marketing automation systems.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Scoop.it: Frequently Asked Questions
What is Scoop.it?
Scoop.it is a B2B content curation and content marketing SaaS platform operated by Meltwater News US, Inc.
Who uses Scoop.it?
Businesses, enterprises, public organisations, educational institutions, marketers, and professional communicators use it for content distribution and knowledge sharing.
How does Scoop.it make money?
It makes money through subscription software plans and customised enterprise contracts with scaled features and integrations.
Company Facts
- Headquarters
- United States
- Core Segment
- MarTech Vendor
- Official Link
- scoop.it