Savage X Fenty

Ulta: AI Supercharges Rewards, Driving 95% of Sales

Ulta Beauty's chief marketing officer Kelly Mahoney says AI-powered personalization applied to the company's Ulta Rewards program is now driving about 95% of the retailer's sales. Ulta has 46.7 million Ulta Rewards members whose first-party data the company leverages for personalized emails, in-app offers and targeted digital ads featuring brand partners such as Fenty. Mahoney, who joined Ulta in 2015, has led a multi-year investment in shopper data and personalization. The comments were made in an Adweek 'Five Minutes With' profile published May 5, 2026 and emphasize Ulta's use of first-party data and AI to unlock personalization at scale and influence commerce outcomes.

Impact’s Fiscal Year Q2 2020: New Client Wins, a New Office in Berlin, and C-Suite Appointment - ExchangeWire.com

Impact, the global leader in partnership automation, reported Q2 2020 results featuring 196 new customers worldwide, a first office in Germany (Berlin) led by Felix Schmidt, and the appointment of Anthony J. Cali as Chief Financial Officer. The Berlin expansion marks the company’s entry into the DACH region. In August, Impact released a commissioned Forrester Consulting study, Smooth the Partnership Journey by Learning from High-Maturity Companies, to help optimise partnership programmes. The Impact Growth event was transformed into a 7-week partnership strategy series with live and on-demand content, attracting over 3,000 registrants and sessions with Canva, eBay, Forrester Consulting, HelloFresh, Razer, Savage X Fenty, Uber and Walmart. CEO David A. Yovanno noted that partnerships now account for over 28% of revenue and are growing more than 50% as a major revenue channel for mature clients. The quarter also saw continued growth with new customers across EMEA, APAC and the US.

TechStyle Nears $1B Revenue, Fabletics and Rihanna JV

TechStyle Fashion Group (formerly JustFab) operates multiple fashion brands including Fabletics and reported more than $800 million in revenue with about 2,000 employees. In an OMR Podcast interview, Europe head Gerrit Müller described the company's platform approach—shared warehouse and e‑commerce systems across brands—and its reliance on VIP subscription memberships that generate roughly 70–80% of sales. TechStyle grew via acquisitions (FabKids, ShoeDazzle) and launched Fabletics in 2013; Fabletics is now the group's largest and fastest‑growing athleisure brand. In May 2018 TechStyle and Rihanna co‑founded Savage X Fenty, a Savage X Fenty line reportedly doing around $150 million in revenue with investors including Jay‑Z. The company is expanding offline retail (about 30 U.S. Fabletics stores, targeting ~100) and emphasizes influencer marketing, verticalized value chain control and a direct‑response, subscription-driven model.