Sama

Sama operates a hybrid B2B model combining software and labour-enabled services. It provides a proprietary platform for annotation workflow management, quality monitoring, analytics, and integrations, while also supplying managed human-in-the-loop operations for labelling, validation, and model evaluation. Value is created by helping enterprises convert raw data into high-quality training and evaluation datasets, reduce model errors, and integrate these workflows into production AI pipelines.

Sama is a private US-based enterprise AI data operations company that provides software and managed services for data annotation, validation, and model evaluation. Its core offer combines a proprietary platform with a managed human workforce to help enterprise machine learning teams create, review, and maintain production-ready datasets across image, video, text, 3D, and other multimodal inputs.

The company makes money by selling enterprise contracts that bundle SaaS platform access with managed service delivery, quality assurance, and workflow support. Its customers are enterprise ML teams, AI platform engineers, data scientists, MLOps teams, and related organisations that need reliable labelled data and human-in-the-loop review to improve model accuracy and monitor model performance.