Sama
Enterprise AI data annotation and validation platform with managed services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Samasource Impact Sourcing, Inc.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- Data Provider / Broker
- Official website
- sama.com
What Sama does
Sama operates a hybrid B2B model combining software and labour-enabled services. It provides a proprietary platform for annotation workflow management, quality monitoring, analytics, and integrations, while also supplying managed human-in-the-loop operations for labelling, validation, and model evaluation. Value is created by helping enterprises convert raw data into high-quality training and evaluation datasets, reduce model errors, and integrate these workflows into production AI pipelines.
Category differentiation
This company is not a foundation model developer or general AI chatbot provider. It is an enterprise AI data operations business focused on annotation, validation, and model evaluation workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sama is a private US-based enterprise AI data operations company that provides software and managed services for data annotation, validation, and model evaluation. Its core offer combines a proprietary platform with a managed human workforce to help enterprise machine learning teams create, review, and maintain production-ready datasets across image, video, text, 3D, and other multimodal inputs. The company makes money by selling enterprise contracts that bundle SaaS platform access with managed service delivery, quality assurance, and workflow support. Its customers are enterprise ML teams, AI platform engineers, data scientists, MLOps teams, and related organisations that need reliable labelled data and human-in-the-loop review to improve model accuracy and monitor model performance.
Company news briefing
Briefing updated:
Sama continues to scale its AI data-labelling capabilities through the rollout of Bulk Annotation, designed to minimise repetitive tasks and improve operational efficiency. The company reinforces its ethical positioning via B Corp recertification and its 2024 impact report, while CEO Wendy Gonzalez extends brand influence at Web Summit Lisbon. Alongside the publication of a vendor evaluation guide to assist client decision-making, these efforts to standardise data services occur as the competitive landscape for frontier AI and multilingual model evaluation continues to intensify.
Business model & monetisation
Sama monetises through negotiated enterprise contracts that combine SaaS platform access with managed annotation, validation, and evaluation services. Pricing is based on project scope, data volume, modality complexity, workflow requirements, and quality or delivery SLAs, with additional value derived from API and CLI integrations and ongoing review of model outputs.
- Managed data annotation services
- Service Fee
- Data validation services
- Service Fee
- Model evaluation services
- Service Fee
- Platform access and workflow tooling
- Software Subscription
- Curated dataset assets
- Licensing / Data asset access
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Snorkel AI
Enterprise platform for AI data development and deployment.
- Scale AI
Enterprise AI data, evaluation and deployment platform.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Sama
What is Sama?
Sama is an enterprise AI data operations company that provides data annotation, validation, and model evaluation through a platform plus managed human-in-the-loop services.
Who uses Sama?
Sama is used by enterprise machine learning teams, AI engineers, MLOps organisations, data scientists, and companies building production AI systems.
How does Sama make money?
Sama makes money through enterprise contracts that combine software access with managed annotation, validation, and evaluation services priced around scope, complexity, and SLA requirements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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