Ryanair

Manna Aero Plans Major U.S. Expansion

Manna Aero, an Ireland-based autonomous drone delivery startup, announced it will establish a U.S. operations and manufacturing center in Tulsa, Oklahoma, supported by a $50 million funding round it raised in April. The Tulsa facility is expected to employ about 1,000 people over several years, with construction underway and manufacturing anticipated to begin in roughly a year. The company plans to scale its U.S. operations team to about 200–300 people within 12 months, is evaluating six additional U.S. cities, and aims to enter those cities by the end of 2027 if all goes well. Manna has partnerships with food aggregators in Europe, previously operated in parts of Texas, pulled back operations in Ireland due to planning regulations, and appointed former Ryanair CMO Kenny Jacobs as executive chair and president to lead the expansion.

UK Readers Favor Short‑Haul Holidays for Summer 2026

Readership data from Taboola’s national publisher network shows British interest shifting toward short‑haul European holiday destinations for summer 2026, driven by inflation and rising fuel costs that make long‑haul travel more expensive. Taboola reports particularly large readership uplifts for Central European and Balkan destinations, while pageviews for traditional long‑haul locations have fallen. The data also flagged heightened attention around Ryanair on 7 April after the airline warned that roughly 10% of its services could be at risk of cancellation due to fuel shortages. Taboola communications lead Dave Struzzi said uncertainties around fuel and fares could push more people to choose short‑haul trips, a trend publishers should consider when planning travel content.

KitKat Truck Theft Sparks Viral Brand Playbook

A truck carrying 413,793 KitKat bars (approximately twelve tons) disappeared between Italy and Poland. KitKat published an official statement confirming the theft and later launched a "Stolen KitKat Tracker" for consumers to check whether a bar came from the missing shipment. Within 48 hours many other brands (including Domino’s, Dr. Squatch, Picsart, DoorDash, RØDE, Ryanair, KFC and McDonald’s) posted their own parody "official statements," amplifying the story across social channels. The author—12 years in marketing—argues the virality succeeded because the campaign gave the public clear roles or "jobs" (victim, suspects, detectives) that encouraged participation. The piece presents a practical playbook: four audience "jobs" required for spread, a day-by-day social sequence to stage a mystery launch, an adaptation for very small brands, and warnings using a recent startup example that failed by not giving audiences a task.