RRE

PebblePost Comes Knocking With $15 Million For Programmatic Direct Mail

PebblePost raised $15 million in a Series B funding round led by RRE Ventures to expand its programmatic direct mail platform. The startup uses CRM data to tag a brand’s site and match visitors to home addresses, with PebblePost reporting that about 70% of site traffic can be mapped to a home address. HelloFresh is conducting a three-month test of PebblePost’s programmatic direct mail, targeting users who abandon carts and delivering physical cards to their homes, with marketing noting a lift versus an audience-control group. PebblePost plans to scale by linking site pages to shopping intent and by offering an eight-to-16-page catalog printed and mailed to consumers. The company also frames direct mail as a potential extension for sponsored content campaigns. PebblePost has raised $23 million to date since launching in 2015 and employs around 40 people.

WiR: Snapchat VR Rumors, Yahoo UK Debut, Unruly Analytics

This Week in Review covers several adtech developments. Rumors suggest Snapchat is developing VR/AR hardware, with the company joining the Bluetooth SIG working group and hiring Hollywood visual effects veteran Raffael Dickreuter, fueling speculation about a VR device. Yahoo Storytellers launches in the UK as a data‑led content marketing studio, leveraging Yahoo Gemini and Tumblr. Beeswax announces an $11 million Series A led by Foundry Group and RRE Ventures, highlighting its Bidder‑as‑a‑Service offering for in‑house programmatic capabilities. Unruly debuts EQ, an emotion‑measurement tool developed with Nielsen, Affectiva and Moodagent, and introduces private marketplaces to align targeting with emotional impact. The piece also highlights broader industry movements, including partnerships, platform updates, and evolving programmatic video and measurement trends across the ad tech ecosystem.

Netsertive Lays The Pipes From Brands To Local Distributors

Netsertive positions itself as a marketer-automation platform connecting brands with local distributors to scale digital advertising for thousands of dealers. Founded in 2009, the company serves auto, home appliance, and consumer electronics verticals, offering dynamic landing pages and content syndication aligned with brand marketing. Its client roster includes Electrolux, Frigidaire, Honda, and Chrysler. Netsertive has raised about $38 million across six funding rounds, with a December Series C that raised $24 million; investors include RRE Ventures, River Cities Capital, Harbert Venture Partners, and Greycroft Partners. The company collaborates with LiveRamp to map in-store visits to online advertising and cites a ROAS of $15–$20. Management notes substantial growth and sees a large, multi-billion-dollar co-op market opportunity for brand-to-local marketing.