Clicky
Clicky is a privacy-friendly real-time web analytics SaaS for websites.
Analyst Perspective
Roxr Software Ltd is a private US software company that operates Clicky, a web analytics SaaS platform. The product provides real-time website traffic measurement, per-visitor logs, heatmaps, uptime monitoring, bot filtering, and API access. Its core value proposition is privacy-friendly analytics for organisations that want operational visibility into site usage without relying on invasive tracking patterns associated with larger analytics platforms. The company sells directly to website owners, publishers, marketers, technical teams, agencies, and resellers. Revenue is generated through recurring software subscriptions and a white-label reseller offer that allows partners to rebrand the platform and resell it under their own domain and pricing. Clicky is a focused measurement product rather than a broad marketing cloud, ad network, or media business.
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Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Clicky
Category Differentiation
Clicky is a B2B web analytics software product, not a consumer click-tracking app or ad network. Roxr Software Ltd is the operating company behind the Clicky product brand.
Clicky: About
The business model is B2B SaaS centred on website analytics and monitoring. Roxr Software Ltd creates value by providing a hosted analytics platform that combines measurement, behavioural insight, uptime monitoring, and privacy-oriented data handling in a single product. Customers integrate tracking on their sites, use the platform for continuous reporting and diagnostics, and remain subscribed as long as the tool supports daily optimisation, reporting, and operational monitoring. A secondary partner model extends distribution through white-label resellers that package the platform for their own client bases.
How Clicky Works & Monetises
Business model analysis and core revenue streams
Roxr Software Ltd monetises through recurring SaaS subscriptions tied to website tracking volume and feature access. Paid tiers unlock advanced capabilities such as heatmaps, uptime monitoring, higher traffic capacity, and broader analytics functionality. The company also monetises through white-label reseller licensing, enabling agencies and partners to rebrand the platform, set their own end-customer pricing, and pay Roxr for access to the underlying software. The business has no evidence of advertising-based revenue; monetisation is software-led.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Clicky: Frequently Asked Questions
What is Clicky?
Clicky is a privacy-friendly web analytics SaaS platform operated by Roxr Software Ltd that provides real-time visitor logs, heatmaps, uptime monitoring, and API access.
Who uses Clicky?
Clicky is used by website owners, publishers, marketers, technical teams, agencies, and reseller partners that need real-time and privacy-compliant website analytics.
How does Clicky make money?
Clicky makes money through recurring software subscriptions and white-label reseller licensing for agencies and partners.
Company Facts
- Founded
- 2006
- Headquarters
- United States
- Core Segment
- MarTech Vendor
- Official Link
- clicky.com