Clicky
Privacy-friendly real-time web analytics and white-label measurement SaaS.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Roxr Software Ltd
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- United States
- Market role
- MarTech Vendor
- Official website
- clicky.com
What Clicky does
The company operates a subscription software model built around hosted website analytics. It acquires users through a free core product, converts them into paid plans as traffic and feature needs grow, and expands account value through premium capabilities such as longer history, custom tracking and higher traffic limits. It adds a partner layer through a white-label platform that agencies and software vendors rebrand and resell, allowing Roxr Software Ltd to monetise both direct end users and channel partners. A public browser market-share dataset extends product utility and brand reach using aggregated traffic data from the installed base.
Category differentiation
This company is not a general-purpose adtech platform, DSP or data broker. It is a B2B web analytics software provider centred on website measurement, partner white-labelling and related aggregated browser-usage data.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Roxr Software Ltd is the company behind Clicky, a B2B web analytics SaaS platform. It provides real-time visitor analytics, heatmaps, campaign and goal tracking, uptime monitoring, bot filtering, segmentation, API access and data export for website operators. The company also sells a hosted white-label version that agencies, resellers and software businesses can rebrand and resell to their own customers, and it publishes a browser market-share data product derived from aggregated traffic across Clicky’s install base. The business makes money through recurring software subscriptions. Clicky uses a freemium model with paid monthly and annual tiers, while the white-label product uses higher-priced tiered plans based on site count and daily page-view limits. Its direct customers are website owners, digital marketers, publishers, agencies, software vendors and SMBs that need privacy-aware website measurement without relying on mainstream analytics platforms.
Company news briefing
Briefing updated:
Clicky has reinforced its market positioning as a privacy-focused and real-time alternative to complex enterprise platforms like Google Analytics. Additionally, the company rolled out significant upgrades to its visitor filtering system through its latest Bot Blocker updates, providing users with more granular control over traffic logging via user agent filters and new country options.
Business model & monetisation
Roxr Software Ltd monetises Clicky through recurring SaaS subscriptions. The core analytics product uses a freemium model with free access, a premium trial, paid monthly tiers and discounted annual billing, with pricing scaled by traffic and feature access. The white-label product uses separate wholesale subscription pricing starting at $49 per month and scaling by site count and daily page views, enabling partners to resell the service at their own retail prices and keep their own margin. The browser market-share product functions as a free data asset and brand-extension layer rather than a separately priced core revenue stream.
- Core web analytics subscriptions
- Software Subscription
- White-label analytics subscriptions
- Software Subscription
- Free product acquisition funnel
- Browser market-share data product
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Clicky vs. Google Analytics (GA4)
Recorded impact score: 3/5
Google Analytics may be a powerhouse for enterprise-level data modeling and complex cross-platform attribution, but that comes with a significant investment in time, configuration, and technical knowledge. Clicky, on the other hand, focuses on simplicity, privacy, and real-time data.
Block more bots w/ User Agent filters, new country options, & more!
Recorded impact score: 3/5
Bot Blocker 5000 is here to chew bubble gum and kick robot ass... and he's all out of bubble gum 😭 He brings with him some major updates to Clicky's visitor filtering (blocking) system, designed to give you much more granular control over what gets logged, and what doesn't :
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Questions about Clicky
What is Clicky?
Clicky is a privacy-friendly, real-time web analytics SaaS platform operated by Roxr Software Ltd.
Who uses Clicky?
Website owners, marketers, publishers, agencies, product teams, SMBs, resellers and software vendors use Clicky and its white-label offer.
How does Clicky make money?
It makes money through recurring subscriptions for its analytics platform and separate tiered pricing for its white-label hosted analytics service.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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