COMPANYAdvertiser / Brand (Buys Ads)Advertising & Marketing TechnologyUnclassified

Root Insurance

Root Insurance is a technology-driven personal auto insurer selling direct-to-consumer policies in the US.

Root Insurance operates in the Unclear / To Be Classified segment.

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Founded
Unknown
Headquarters
80 E. Rich Street, Suite 500, Columbus, OH 43215
Core Segment
Unclear / To Be Classified
Company Size
501–1,000
Official Links
Website
Verified
2026-03-12

Root Insurance: About

The company functions as a property and casualty insurance group focused on personal auto insurance. It acquires and operates regulated insurance entities to obtain and maintain licences and statutory capital, enabling it to write policies in multiple US states. Value is created by using data and telematics to assess driver risk and price policies, aiming to attract lower-risk customers and reduce claims relative to premiums collected. Revenue is generated from gross written premiums on personal auto policies sold largely through its own digital channels and selected distribution partners. Profitability depends on underwriting margins (loss and expense ratios), investment income on insurance float, and efficient customer acquisition and risk selection at scale.

Root Insurance: Market Position

Root Inc. is a US-based holding company whose primary operating subsidiary is Root Insurance Company, a personal auto insurance carrier. It operates as a technology-driven insurer, using telematics and other data to price and underwrite auto insurance policies sold directly to consumers across most US states. The company generates revenue from written and earned insurance premiums, and manages statutory capital and licensing through regulated insurance entities. Its customers are individual drivers purchasing personal auto insurance, with distribution primarily via digital channels and selected partnerships (for example, with automotive retailers).

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