Revu
Influencer marketing platform and services provider based in South Korea.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Revu Corporation
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 29, Nonhyeon-ro 135-gil, Gangnam-gu, Seoul
- Company size
- 10–49
- Market role
- Agency & Consultancy
- Official website
- revu.net
What Revu does
Revu operates a hybrid marketplace-and-services model in influencer marketing. It creates value by aggregating a large creator and reviewer base, matching that supply with brand demand, and then monetising both software-enabled campaign workflows and human-led campaign execution. The platform reduces sourcing friction for advertisers, while managed offerings add planning, casting, quality control, reporting and localisation. The acquisition of a short-form content business suggests an effort to deepen campaign delivery capabilities beyond matching alone.
Category differentiation
This is a South Korean influencer marketing platform and services business, not a generic review site or a pure talent agency. It combines creator marketplace mechanics with managed campaign execution for advertisers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Revu is a South Korean influencer marketing company operating both a two-sided platform and managed campaign services. Its core offering connects brands, advertisers and agencies with a large pool of influencers and reviewers for product trials, sponsored content, campaign matching and creator recruitment. In addition to the self-serve or marketplace-style REVU Platform, the company sells managed services for campaign execution, bespoke casting, local business marketing and cross-border activations. Revu generates revenue primarily from campaign fees, platform commissions and managed service packages paid by business customers. Its paying customers are brands, advertisers, agencies and small enterprises, while influencers and reviewers participate on the supply side of the ecosystem. The company also uses internal analytics and automation, including influencer scoring tools, to improve matching, quality control and reporting. Financial disclosures indicate an active acquisition strategy, including the 2024 purchase of Shotte to strengthen short-form content capabilities.
Company news briefing
Briefing updated:
Revu Corporation has confirmed its current leadership structure, with Kim Joo-oh serving as CEO and Lee Moo-seung as Chief Privacy Officer. The influencer marketing platform has recently reported reaching a user base of 1.5 million individuals, reinforcing its scale within the South Korean market. These updates highlight the company’s continued focus on its core "experience group" model and influencer-driven sponsorship programmes.
Business model & monetisation
The company monetises through campaign-based fees and managed service charges paid by brands and agencies. Revenue likely includes marketplace commissions or platform fees on influencer campaign budgets, customised service packages for end-to-end campaign execution, premium fees for bespoke creator casting and local or international campaign management, and analytics-enabled value-added services embedded in campaign delivery. Its commercial model is therefore a blend of service fees, take-rate economics and software-enabled campaign monetisation.
- Influencer campaign marketplace fees
- Percentage take-rate on campaign budgets and platform-mediated transactions
- Managed campaign execution
- Service fee or customised package pricing
- Bespoke creator casting and premium sourcing
- Project-based service fee
- Cross-border and local campaign services
- Custom managed service pricing
- Analytics-enabled premium features
- Bundled software or premium campaign add-on
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Revu
What is Revu?
Revu is a South Korean influencer marketing company that operates a creator matching platform and managed campaign services for brands and agencies.
Who uses Revu?
Its paying customers are brands, advertisers, agencies and small businesses, while influencers and reviewers use the platform as campaign participants and creators.
How does Revu make money?
It makes money through campaign fees, platform commissions and managed service packages tied to influencer recruitment, execution, reporting and related premium services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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