Retresco

Digital Bash: E-Commerce by Adobe

Digital Bash – E-Commerce by Adobe is an online conference organized by OnlineMarketing.de on May 23, focusing on practical tips to boost e-commerce through YouTube Ads, AI, data management, and interactive formats. The agenda features talks by YouTube Ads expert Sarah Vögeli, Volker John (GTM Lead at Adobe Systems GmbH) and Melissa Fröhlich (Senior Solution Consultant, Adobe) on data organization and optimization; Daniel Niedermayer (Director Business Development, Retresco) on generative AI and text models; and Johannes Güldenpfennig (Team Lead Content Strategy Analyst, Contentbird) on content quality and interactivity. The program covers Generative AI, GPT-4, and AI-powered content, plus strategies for turning data into commerce-ready insights. Registration is free with live access and an on-demand recording; tickets are limited. Attendees can participate from anywhere, and the event highlights Adobe’s e-commerce learnings.

Whitepaper: From Data to Automated Content Creation

OnlineMarketing.de promotes a whitepaper by Retresco and hmmh on AI-based language technologies for automated content creation. The piece explains that Natural Language Generation (NLG) can turn data into high-quality text, automating large volumes of product descriptions and enabling multilingual and seasonal adaptations. It argues that automated text generation can accelerate internal processes, improve customer communications, and open new business opportunities. The whitepaper provides examples and recommendations for implementing NLG in product-description workflows and highlights collaboration with partner Restresco. The article notes the content is sponsored content as part of a partner collaboration. Readers can download the free whitepaper, offering practical guidance for e-commerce teams seeking to differentiate products online amid competitive pressure and supply-chain constraints, with emphasis on efficiency, scalability, and multilingual readiness.

Five Measures for Online Shops Against Cyberattacks

The article emphasizes that data is the core of online shops and cybercriminals exploit security gaps to deploy malware such as ransomware and spyware. It cites the WannaCry outbreak in May 2017, which affected over 200,000 systems in more than 150 countries. It then outlines five protective measures: (1) Backups—identify critical data and maintain an external offline copy to enable quick recovery and deter ransom demands; (2) Password hygiene—avoid easily guessable or reused passwords and protect customer payment data; (3) Patch management—keep CMS and shop software updated to close vulnerabilities (including zero-day exploits); (4) Web server controls—restrict write access and consider whitelisting to prevent harmful code execution; (5) Antivirus & firewalls—employ robust security to detect malware. The piece notes GDPR penalties up to €20 million (from May 25, 2018). It frames cybersecurity as a core risk-management requirement for all online shops and highlights Matthias Friese, co-founder/CEO of PIO Security GmbH and patronus.io.