RAMPANEL

The company operates a business-to-business media research and analytics model. It maintains a panel-based data collection infrastructure and a reference database of historical measurement studies, which are exposed through an analytics platform and reporting tools. Value is created by helping publishers, advertisers and agencies quantify audience reach, advertising effectiveness, brand lift and editorial/content performance across channels, and benchmark these results over time and against wider market data. Revenue comes from licensing ongoing access to its analytics tools and databases, delivering recurring digital measurement services (traffic, campaign and conversion tracking), and conducting bespoke research projects such as advertising, brand and editorial studies. Professional services, including analysis support, consultancy and training around use of the tools and interpretation of results, complement the core software and data products.

Rampanel.com appears to be the online panel and product website of a media research company based in the United Kingdom that specialises in audience and advertising effectiveness measurement. Its tools provide campaign reach and frequency, brand lift, editorial and content testing, and digital traffic and conversion tracking, mainly for publishers, advertisers and media agencies. The company positions itself within the audience measurement systems market alongside firms such as Nielsen, Kantar, comScore, Ipsos and GfK.

Revenue is generated through enterprise licences for its analytics platform, fees for digital tracking and campaign measurement services, and project-based research studies, such as brand performance and editorial/content insight projects. Its direct customers are business clients in the media and advertising ecosystem who require panel-based data, benchmarking and analytics to support sales, planning and optimisation, rather than individual consumers or panellists.