Digital Audio AdTech & Podcasts · Publisher & Media Owner · B2C Consumer App / Platform
radio.de
Digital audio network aggregating radio, podcasts and advertising inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- radio.de GmbH
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- Hamburg, Germany
- Company size
- 10–49
- Market cluster / sector
- Digital Audio AdTech & Podcasts
- Market role
- Publisher & Media Owner · B2C Consumer App / Platform
- Official website
- radio.de
What radio.de does
radio.de GmbH operates a two-sided digital-audio aggregation model. It makes a searchable catalogue of third-party radio streams and podcasts available to consumers through owned web and mobile products, building listening audiences that it monetises through sold advertising inventory. It creates additional revenue from paid ad-free access and native promotional placements for audio publishers seeking listener acquisition.
Category differentiation
radio.de GmbH is a consumer digital-audio aggregation and media-sales business, not a terrestrial radio broadcaster or a standalone podcast production studio. It operates the radio.net network rather than owning the third-party stations and podcasts it indexes and distributes.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
radio.de GmbH is a Hamburg-based subsidiary of MADSACK Mediengruppe that operates the radio.net digital-audio network. Its consumer services, including radio.de, radio.net and GetPodcast, aggregate web radio, terrestrial-station livestreams, podcasts, music and live sports audio for discovery and listening across websites and mobile applications. The network reports more than 38 million downloads globally, approximately 60,000 radio stations and more than two million podcasts in over 20 languages. The company monetises its consumer audience through direct and programmatic audio, display and video advertising, branded entertainment and sponsored discovery placements sold to broadcasters and podcast publishers. It also sells radio.de PRIME, a recurring paid tier that removes platform-controlled banner and video advertising. Its paying customers include brands, media agencies, radio broadcasters and podcast publishers, while consumers use the free and premium listening products.
Business model & monetisation
The company uses a freemium model. Free radio.de, radio.net and GetPodcast products monetise through direct and programmatic media sales, including display, audio-and-display packages, mobile and browser pre-roll video, and branded entertainment. Sponsored Listing creates performance-media revenue from broadcasters and podcast publishers purchasing prominent in-app native placements. radio.de PRIME creates recurring consumer subscription revenue by removing radio.de-controlled banner and video advertising; embedded advertising from third-party stations and podcasts remains outside PRIME’s scope.
- Direct and programmatic advertising
- Ad-supported media inventory sales across audio, display and video
- Sponsored Listing
- Service fee for native in-app radio-station and podcast promotion
- radio.de PRIME
- Recurring consumer content subscription
- Branded entertainment
- Direct campaign service fee
Products & capabilities
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Competitors & alternatives
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Frank Bachér Appointed New Radio.de Managing Director
Hiring · Recorded impact score: 2/5
Radio.de, the audio platform owned by Madsack Media Group, has announced that Frank Bachér will become its new Managing Director as of November 1, 2026. He succeeds Katja Ostrowsky, who is leaving after ten years; no reasons were provided for her departure. Bachér, a former digital chief at RMS, brings extensive experience in digital media and audio, having held leadership roles at Julep Media, Raudio.biz, InteractiveMedia, and eBay Advertising. He will focus on expanding Radio.de's digital audio offering, strengthening partnerships, and enhancing its sales, product, and data capabilities. The platform, which includes Radio.net and GetPodcast, boasts over 38 million downloads globally, offering around 60,000 radio stations and over two million podcasts in more than 20 languages. Ostrowsky was credited with making the company profitable through international expansion and new B2B and subscription revenues.
- Frank Bachér wird am 1. November 2026 Geschäftsführer von Radio.de.
- Katja Ostrowsky verlässt Radio.de nach zehn Jahren; Gründe wurden nicht genannt.
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Questions about radio.de
What is radio.de?
radio.de is a digital-audio service operated by radio.de GmbH that aggregates online radio stations, podcasts, music and live sports audio across web and mobile applications.
Who uses radio.de?
Consumers use its free and PRIME listening services, while advertisers, media agencies, radio broadcasters and podcast publishers buy advertising and discovery products.
How does radio.de make money?
radio.de GmbH earns revenue from direct and programmatic advertising, sponsored in-app placements for audio publishers, branded entertainment and PRIME subscriptions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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