Rabobank

Investor Presentation Released: Rabobank

AI parsed presentation narrative: Rabobank is leveraging its 'rock-solid' capital position and market leadership in Food & Agri to drive sustainable growth. The bank is successfully navigating the transition to Basel IV while maintaining strong profitability and a deep commitment to its cooperative mission and the energy transition. Strategic pillars: Strengthen Netherlands leadership, Global Food & Agri bank of choice.

Adsmovil Doubles Revenues in Brazil; Brazilian E-commerce Grows by 7.5% Despite Crisis - ExchangeWire.com

LATAM Roundup reports that Colombian mobile ad tech firm Adsmovil doubled its Brazil sales in the first semester versus the same period last year, as the region's digital advertising and programmatic growth persists. In the same period, Argentina and Chile saw 186% sales growth, while Mexico rose 48%. Brazilian e-commerce also strengthens despite economic downturn, with Webshoppers data showing a 7.5% revenue increase to R$21 billion, 3.9% more purchases, and an average ticket of R$418; prices on internet sales declined by 5.38% over 12 years per FIPE. Approximately 25.5 million Brazilian consumers purchased at least one item in H1 2017, up 10.3%. Ibope Media notes that 59% of Brazilian online audiences trust news sites when publishers also print, with O Globo illustrating print subscriptions’ online migration and advertising remaining a major expense. Adsmovil cites partnerships with Factual, Celtra, Glispa, Rabobank, Sizmek, MOAT, and AppsFlyer as part of its LATAM expansion.

Programmatic Can Dial Up Radio’s Digital Revenues

Data-Driven Thinking by Frost Prioleau, CEO and co-founder of Simpli.fi, argues that programmatic advertising can raise radio’s digital revenues even as radio is viewed as a traditional medium. Nielsen Audio estimates radio reaches 92% of Americans aged 12+ weekly, while the radio advertising industry neared $5 billion in 2013, with $500 million in digital ads sold by radio reps, up 22% year over year. Borrell Associates predicts targeted display will represent about 20% of all local digital media revenues in 2015, signaling a shift to digital for radio. Programmatic can extend radio audiences through targeted display, leverage unstructured data to create a local lens, and connect radio campaigns to online presence via mobile geotargeting. The piece notes growing social engagement via radio and Facebook Exchange, and acknowledges a need for education among stations to sell digital solutions while safeguarding existing revenue. The NAB/RAB RadioShow highlighted digital as critical to radio’s long-term relevance.