PU

Performance Media & AdTech Consultancies · Agency & Consultancy · MarTech Vendor

Punt Partners

Hybrid SaaS and marketing services platform for brand growth.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
PUNT PARTNERS PRIVATE LIMITED
Entity type
COMPANY
Founded
2022-08-22
Headquarters
HA 1701, SALARPURIA GREENAGE, HOSUR ROAD BOMMANAHALLI, BANGALORE, Karnataka 560068, India
Company size
10–49
Market cluster / sector
Performance Media & AdTech Consultancies
Market role
Agency & Consultancy · MarTech Vendor
Official website
punt.partners

What Punt Partners does

Punt Partners creates value by combining specialised marketing services with proprietary software. The company uses managed services to help brands with creative execution, paid acquisition and consulting, while its ShelfRadar platform provides software-led optimisation for quick-commerce advertising, pricing and inventory decisions. This creates a mixed model where services deliver cash flow and customer access, and software provides recurring revenue and product differentiation.

Category differentiation

Punt Partners is not a consumer brand or a single-purpose adtech vendor. It is a business-facing platform combining software and managed services across quick-commerce optimisation, creative, media buying and consulting.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Punt Partners is an India-based private company operating a portfolio of marketing, creative and growth offerings for brands. Its portfolio includes ShelfRadar, a B2B software platform for quick-commerce brands that combines inventory, pricing and advertising signals to improve campaign and merchandising decisions, alongside managed services in creative production, performance marketing, AI-assisted content creation and broader CX/data consulting. The company generates revenue through a hybrid model. ShelfRadar monetises via recurring software fees, while Punt Creative, Aristok, FablesAI and Integrated Solutions are service-led offerings sold to brands and enterprise marketing teams through project work, retainers and potentially performance-linked commercial terms. Its customers are businesses rather than consumers, particularly D2C brands, e-commerce operators, performance marketing teams and enterprises pursuing digital growth or transformation.

Business model & monetisation

The group uses a hybrid monetisation model. ShelfRadar is a SaaS platform likely sold on recurring subscription terms, potentially with tiered pricing tied to usage, scale or performance value delivered. Punt Creative, Aristok, FablesAI and Integrated Solutions are managed services likely monetised through project fees, monthly retainers and in some cases performance-linked commercial arrangements for media and growth work.

ShelfRadar software subscriptions
Software Subscription
Creative production and storytelling engagements
Service Fee
Performance marketing and media buying services
Service Fee
Consulting and transformation projects
Service Fee
AI-led content production services
Service Fee

Products & capabilities

No products with linked sources are available in this view.

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Recent recorded signals

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Questions about Punt Partners

What is Punt Partners?

Punt Partners is an India-based business that combines marketing services with software, including ShelfRadar for quick-commerce optimisation and several managed service offerings in creative, paid media and consulting.

Who uses Punt Partners?

Its customers are businesses such as D2C brands, e-commerce operators, performance marketing teams, advertisers and enterprises seeking growth, creative, acquisition or CX and data consulting support.

How does Punt Partners make money?

It makes money through a hybrid model of recurring software revenue from ShelfRadar and service revenue from creative production, performance marketing and consulting engagements.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

18 publicly documented primary sources and citations linked across the market graph.

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