Punt Partners

Punt Partners is an India-based private company operating a portfolio of marketing, creative and growth offerings for brands. Its portfolio includes ShelfRadar, a B2B software platform for quick-commerce brands that combines inventory, pricing and advertising signals to improve campaign and merchandising decisions, alongside managed services in creative production, performance marketing, AI-assisted content creation and broader CX/data consulting. The company generates revenue through a hybrid model. ShelfRadar appears to monetise via recurring software fees, while Punt Creative, Aristok, FablesAI and Integrated Solutions are service-led offerings sold to brands and enterprise marketing teams through project work, retainers and potentially performance-linked commercial terms. Its customers are businesses rather than consumers, particularly D2C brands, e-commerce operators, performance marketing teams and enterprises pursuing digital growth or transformation.