Punt Partners

Punt Partners creates value by combining specialised marketing services with proprietary software. The company uses managed services to help brands with creative execution, paid acquisition and consulting, while its ShelfRadar platform provides software-led optimisation for quick-commerce advertising, pricing and inventory decisions. This creates a mixed model where services deliver cash flow and customer access, and software provides recurring revenue and product differentiation.

Punt Partners is an India-based private company operating a portfolio of marketing, creative and growth offerings for brands. Its portfolio includes ShelfRadar, a B2B software platform for quick-commerce brands that combines inventory, pricing and advertising signals to improve campaign and merchandising decisions, alongside managed services in creative production, performance marketing, AI-assisted content creation and broader CX/data consulting.

The company generates revenue through a hybrid model. ShelfRadar appears to monetise via recurring software fees, while Punt Creative, Aristok, FablesAI and Integrated Solutions are service-led offerings sold to brands and enterprise marketing teams through project work, retainers and potentially performance-linked commercial terms. Its customers are businesses rather than consumers, particularly D2C brands, e-commerce operators, performance marketing teams and enterprises pursuing digital growth or transformation.