Publift

Publift uses a hybrid adtech-and-services model for publisher revenue optimisation. It provides proprietary monetisation software to help publishers manage programmatic advertising and improve auction performance, while also supplying managed ad operations, yield optimisation, and outsourced sales support. Value is created by increasing publisher ad revenue, reducing technical complexity, and improving operational efficiency across the ad stack.

Publift is an Australian publisher monetisation company operating primarily as an AdTech vendor with a secondary media sales function. Its core offer is Fuse, a proprietary platform used by digital publishers to manage programmatic monetisation through header bidding, auction control, analytics, testing, and yield optimisation. It also offers managed ad operations and premium demand services for publishers that want outsourced execution or higher-value commercial deals.

The company makes money mainly from publisher monetisation outcomes rather than a pure seat-based software model. Its customers are digital publishers, ad operations teams, and larger media organisations seeking to improve advertising yield, simplify ad stack management, and access premium advertiser demand. Since 2023, Publift has operated under the ownership of carsales.com Ltd while remaining active under its own brand.