PML (pml, we know how)
LATAM adtech platform for advertising, performance marketing and publisher monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Juan Carlos Cruz 1850 Piso 5°, Vicente López, Buenos Aires.
- Company size
- 10–49
- Market role
- Media Sales House
- Official website
- pmlatam.com
What PML (pml, we know how) does
PML operates a diversified adtech and media services model. On the demand side, it helps advertisers and agencies buy targeted, curated, and contextual media across Latin America. On the supply side, it helps publishers and app owners monetise digital inventory through programmatic and direct sales arrangements. It also extends into affiliate and performance marketing and sells managed agency services for planning, creative, and execution. This creates value by connecting regional demand and supply while using campaign data, audience segmentation, and curated inventory to improve campaign outcomes and publisher yield.
Category differentiation
This company is not a single-purpose SSP or a pure media agency; it combines advertiser solutions, publisher monetisation, affiliate marketing, and agency services under one regional LATAM brand. It should also not be confused with unrelated businesses using the initials PML in logistics, manufacturing, or property sectors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
PML is an Argentina-headquartered digital advertising company serving brands, agencies, advertisers, performance marketers, publishers, and app developers across Latin America. Its offering spans a native and curated ad marketplace, contextual advertising, affiliate and performance marketing, publisher monetisation, and a managed-service agency layer. In practice, it sits between advertisers seeking regional audience access and publishers seeking monetisation, while also offering campaign strategy and execution services. The company makes money through a mix of media margin, performance-based advertising economics, publisher revenue share, and agency fees. Its core value proposition is regional LATAM reach, curated and brand-safe inventory, contextual targeting for a post-cookie environment, and measurable campaign delivery across web, mobile, email, and social environments.
Business model & monetisation
PML monetises through several commercial models. Its advertising and marketplace products likely earn media margin or take-rate on campaign spend, with pricing tied to CPM, CPC, CPA, or other campaign-based buying models depending on product and format. Performante adds affiliate and conversion-linked monetisation through performance commissions. ePubs uses publisher revenue-share arrangements tied to monetised inventory. Once generates managed-service revenue through retainers and project fees for strategy, creative, UX, and campaign execution.
- Advertiser campaign spend through ad platform and marketplace products
- Media margin and campaign-based pricing
- Performance and affiliate marketing
- Conversion-linked commissions and performance fees
- Publisher monetisation
- Revenue share on monetised inventory
- Managed agency services
- Retainers and project fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
PML Innovative Media
IAB vendor record: 961
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 8, 9, 10, 11
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1
Products & market categories
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about PML (pml, we know how)
What is PML?
PML is a Latin American digital advertising company that offers ad marketplace, contextual advertising, performance marketing, publisher monetisation, and agency services.
Who uses PML?
Its paying customers are advertiser brands, media agencies, programmatic buyers, performance marketers, publishers, app developers, and enterprises running campaigns in Latin America.
How does PML make money?
It earns revenue from media margin on campaign spend, performance commissions, publisher revenue-share arrangements, and agency retainers or project fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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