Persona.ly

The business is built around performance advertising and programmatic market research sampling. On the advertising side, it operates a mobile DSP and rewarded user acquisition platform that connects advertisers with in-app inventory. Value is created by using machine learning to optimise bidding toward deep-funnel in-app events and by giving publishers monetisation via rewarded formats integrated through an SDK. On the research side, it operates a proprietary global survey panel, offering programmatic sampling and respondent delivery to research clients. The company positions itself as an intermediary that matches advertiser and researcher demand with mobile users and survey panellists, capturing value through media and sampling margins and, where applicable, management or service fees.

Persona.ly is an Israel-based mobile advertising and market research technology company operating a programmatic demand-side platform (DSP), rewarded user acquisition tools, and a proprietary global survey panel. Its DSP focuses on mobile app user acquisition and re-engagement, using machine learning to bid in real time across in-app inventory and optimise towards deep-funnel events.

The company earns revenue from performance-based media buying for advertisers, revenue share from publishers using its SDK and rewarded/offer-wall formats, and selling access to its survey panel for market research sampling. Its direct customers are mobile app marketers and agencies buying performance media, app publishers integrating its SDK for monetisation, and market research buyers purchasing survey respondents via its global panel.