AdTiming

AdTiming operates a two‑sided mobile adtech platform combining supply aggregation and demand activation. On the supply side, it integrates an SDK and mediation layer into mobile apps and games to access in‑app inventory, supports common ad formats (banner, native, rewarded video, interstitial), and provides waterfall design and optimisation services. On the demand side, it uses an AI‑powered audience and media tagging and analytics system to segment users and inventory, then executes campaigns for advertisers and user‑acquisition teams on a performance basis. Value is created by helping publishers increase effective yields and fill rates, while enabling advertisers to reach finely segmented audiences across many countries via a single platform. Revenue is generated from media margins and/or revenue share between what advertisers pay and what is paid out to publishers, and potentially from managed‑service fees tied to optimisation and consulting.

AdTiming is a Singapore‑headquartered mobile advertising technology company founded in 2016, with operations and origins in China. It provides a mobile marketing and in‑app monetisation platform built around an AI‑driven audience and media tag system used to target, deliver, and optimise ads across mobile apps and games in many countries.

The company makes money from both the advertiser and publisher sides of the ecosystem. For advertisers and user‑acquisition teams it runs performance campaigns (e.g. CPI/CPA) through its buying stack, using its data and tagging system for targeting. For app developers and publishers it offers a monetisation SDK and mediation layer that aggregate demand from multiple sources and manage waterfalls, typically on a revenue‑share or margin basis. Customers are mobile app and game publishers and performance‑oriented advertisers or agencies buying mobile inventory globally.