Tunnl

The business model centres on operating a programmatic media and content monetisation platform. The company develops and aggregates hyper-casual games and video content, then connects this inventory to multiple SSP and DSP environments for programmatic buying and selling. Value is created by increasing the utilisation and yield of gaming and video impressions for publishers and developers, and by providing advertisers with targeted access to these environments plus reporting. Machine learning is applied across games and ad delivery to improve campaign performance and content engagement. The platform’s analytics and reporting layer improves transparency and optimisation for both buy- and sell-side partners, reinforcing usage of the ad stack and content network.

Tunnl B.V. is a Netherlands-based adtech company that operates a programmatic advertising and content monetisation stack focused on video and hyper-casual gaming inventory. The firm combines HTML5/Unity game and video content production with integrated supply- and demand-side platform connections, ad serving, and analytics to deliver and optimise campaigns across its owned and partner portals.

The company generates revenue by monetising ad inventory within its video and gaming content and by running programmatic campaigns for advertisers via SSP and DSP accounts. Its paying customers are advertisers, agencies, and media buyers purchasing programmatic media, as well as publishers and game developers seeking to monetise or distribute their inventory and content through its network and reporting services.