PartnerStack

The company operates a B2B SaaS and network-based business model centred on powering partner programmes for software vendors. It provides a PRM platform that manages partner recruitment, onboarding, attribution, and payouts, plus a curated marketplace that connects vendors to a large network of active partners. Value is created by making it easier for vendors to acquire, manage, and reward partners at scale, and for partners to find and participate in suitable programmes.

Economically, the platform sits in the transaction flow between vendors and partners, automating commission calculation, invoicing and global payouts. This creates a defensible position through embedded workflows, data and integrations into vendors’ CRM, billing and analytics tools, and through lock-in generated by the shared marketplace network and AI-driven partner matching capabilities.

PartnerStack Inc. is a Canada-based software company that provides a partner ecosystem and partner relationship management (PRM) platform focused on B2B SaaS vendors. The platform centralises recruitment, onboarding, tracking, attribution, and commission management for affiliate, referral, reseller and co-sell partner programmes, and includes a large B2B partner marketplace and AI-based partner matching and outreach tools.

The company generates revenue by selling vendor-facing SaaS plans and by charging a percentage fee on partner commission invoice totals processed through its platform. Its customers are B2B SaaS companies and channel/partnership teams that need to operationalise and scale partner-sourced revenue, while partners access the marketplace without fees.