Earnify
Native advertising DSP for performance-focused media buyers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- NURD PTY LIMITED
- Entity type
- BUSINESS_UNIT
- Founded
- 2015
- Headquarters
- Australia
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- earnify.com
What Earnify does
Earnify runs a B2B adtech platform that aggregates fragmented native advertising supply into one buying interface. It creates value by giving advertisers and agencies a single point of access to multiple native networks and premium publishers, while improving campaign control through transparent reporting, bidding tools, and fraud screening. The business scales as more media spend is routed through the platform and as buyers consolidate more native activity within Earnify.
Category differentiation
Earnify is a B2B native advertising buying platform, not a consumer rewards app or a publisher. It operates as an adtech DSP rather than a native content site or affiliate network itself.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Earnify is an Australian adtech company operating a programmatic native advertising demand-side platform for advertisers, affiliate marketers, media buyers, and performance agencies. Its platform gives buyers centralised access to native inventory across major supply partners and thousands of publishers, with campaign management, bidding, reporting, optimisation, and fraud checks in a single interface. The company generates revenue from media spend flowing through its DSP, applying a platform fee or take-rate tied to campaign execution rather than a consumer-facing model. Its commercial focus is B2B, serving businesses that buy native advertising at scale, with especially clear evidence of activity in the United States and broader European activity.
Business model & monetisation
Earnify monetises through a programmatic media-spend model. Advertisers fund campaigns through the DSP, and Earnify captures a take-rate or platform fee on transacted spend. The pricing logic is performance-led and linked to campaign delivery and optimisation in native environments, rather than a retail subscription or consumer payment model.
- Programmatic native media spend routed through the DSP
- Percentage Take-Rate
- Campaign execution and usage-driven platform access
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Earnify
What is Earnify?
Earnify is a native advertising demand-side platform that lets businesses buy and optimise campaigns across multiple native supply partners from one interface.
Who uses Earnify?
Advertisers, affiliate marketers, media buyers, and performance marketing agencies use Earnify to run native advertising campaigns at scale.
How does Earnify make money?
Earnify makes money by taking a fee or margin on advertising spend executed through its DSP and related campaign usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
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