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Swiss Advertising Industry Under Political Pressure

At the 101st members' meeting of KS/CS Kommunikation Schweiz on 19 May 2026, association leaders warned about rising regulatory pressure on the Swiss advertising industry. KS/CS said 79 advertising-relevant political initiatives are currently active; last year the association engaged in 24 parliamentary discussions and six consultations. Speakers highlighted threats including proposed advertising bans, WHO guideline impacts on market freedom, and the international concentration of online ad spend (three quarters flowing to California and China). Industry figures showed a slight overall decline in net advertising revenues year‑on‑year with growth in out‑of‑home, cinema, online and promotional items, while print, TV and radio declined. Roger Baur was elected to the KS/CS board and the association approved a break‑even annual financial statement.

Google Analytics in Consent Mode Without Cookies

The article explains how Google Analytics can operate in a consent-driven mode without cookies. In Consent Mode, analytics_storage is set to 'denied' and ad_storage to 'denied', so GA cookies are not read or written and Google Ads cookies are avoided. When the Analytics script is hosted on the site’s own server and IP anonymization is enabled by default in GA4, data requests to Google are reduced, improving privacy and limiting user profiling. The approach yields basic statistical signals (pings) for measurement and modeling rather than full analytics data, with potential divergences in metrics such as sessions, bounce rate, and engagement compared with standard GA4 reporting. Universal Analytics (gtag.js/analytics.js) can be compared to some extent under this mode, while GA4 emphasizes events and user behavior. The piece also discusses regulatory considerations (e.g., EU privacy rules), the privacy sandbox and future tracking developments, and notes a range of alternatives and privacy-first approaches for analytics.

Adspert launches iOS app for AdWords monitoring

Adspert, the German bid-management company, released an iOS app for its Adspert Real-Time tool to monitor Google AdWords campaigns on iPhone and iPad. The mobile app delivers real-time performance data, including conversions per AdWords account, average cost per conversion, and daily costs for Search and Display campaigns. It also includes multi-account support to compare different campaigns side by side. The app is free to use and does not require users to be paying Adspert customers. A similar Android version had already launched in the Google Play Store in September. In December, Bidmanagement GmbH reportedly secured a seven-figure investment from Investitionsbank Berlin via the ProFIT program, according to TechCrunch.