Nativo

The business centres on providing an end‑to‑end native advertising platform used by both publishers and advertisers. For publishers, it supplies ad‑serving, yield and private marketplace infrastructure to monetise in‑feed and mobile app inventory with native formats. For advertisers and agencies, it provides campaign set‑up, creative management, targeting (including cookieless predictive audiences) and reporting for distributed branded content and native units.

Value is created by enabling publishers to increase monetisation of native placements and by giving advertisers scalable access to native inventory with integrated workflow and measurement. The platform competes with other native adtech vendors and is positioned as a core infrastructure layer rather than a media‑only reseller, though it also facilitates managed and self‑service campaign execution.

Nativo operates a native advertising platform that connects brand advertisers and agencies with digital publishers to run in‑feed native ads and branded content across websites and mobile apps. Its technology combines an ad server, creative tools, campaign controls and analytics, and includes cookieless audience targeting via predictive models.

The company generates revenue from advertisers’ media spend on native campaigns and from publishers and enterprise clients that license its platform capabilities, including private marketplace and yield tools. Direct customers are publishers, agencies and brand marketing teams buying or managing native advertising inventory; end‑consumers are only ad viewers, not paying users.