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VideoWeek Cannes Lions 2026 Preview

VideoWeek published a Cannes Lions 2026 preview highlighting expected themes and industry conversations ahead of the festival. The piece anticipates continued dominance from big tech and familiar ad-tech vendors, widespread discussion of AI (with a shift toward delivered, in-market and agentic AI campaigns), and an emphasis on CTV consolidation following deal activity (including a prospective Paramount/Warner Bros. Discovery combined ad offering and Fox’s agreement to buy Roku). It notes TF1’s distribution deal with Netflix going live and the UK government’s proposed ban on social media for under‑16s as a controversial policy topic with advertising implications. VideoWeek will host two live events at the Marea Rooftop on Tuesday June 23 — VideoWeek Live (partnered with IAS, Synamedia, UpTalkTV, TiVo, Bedrock Platform, Dailymotion and Swivel) and the TV Rise Forum Town Hall — featuring senior industry leaders discussing CTV, measurement, AI and programmatic TV.

AudienceMix Disrupts Data Sales with Cost-Effective Solutions

AudienceMix is a data-curation startup aiming to reduce waste and cost in programmatic advertising by enabling marketers to mix and match audience signals rather than using standalone segments. Founded in April by Tom Mitchel, former SVP of programmatic sales at InMarket, it leverages LiveRamp to offer over 8,200 syndicated audiences drawn from data on more than 3 billion devices and 1 billion daily active users. The company prices curated audiences at an average CPM of 65 cents, claimed to be less than half the price of typical LiveRamp syndicated segments ($1–$3 CPM). Since launching in LiveRamp’s data marketplace in July, AudienceMix has seen strong demand, with August revenue the highest among data companies on the platform and September revenue doubling that. The startup remains largely bootstrapped, recently securing $100,000 in outside funding from Nvidia’s Inception accelerator, and is expanding its team and pursuing a self-serve UI and additional data-partner integrations, while ensuring privacy compliance via Frankfurt Kurnit and AWS-based infrastructure.

Advertible's Priti Ohri on Native Ads Reinvention

AdTechGod interviews Priti Ohri, co-founder and CEO of Advertible, about transforming native advertising and leading with purpose. Ohri recounts turning a layoff into an innovation-driven startup and explains Advertible’s plug-in solution that simplifies native ad delivery for SSPs while enhancing user experience across formats and devices. The discussion covers the challenges of building ad-tech infrastructure, the value of community and representation, and potential industry shifts driven by agentic AI and automation. Ohri’s career trajectory—from MTV Networks to LVMH—highlights data-driven creativity and resilience in the startup journey. Takeaways emphasize Advertible’s native ad delivery optimization, the importance of representation for underrepresented founders, and the prospect that agentic AI could reshape how programmatic systems communicate and scale.