N.Rich

The company operates a software-as-a-service business model centred on an account-based marketing platform. Customers subscribe to annual packages that provide access to tools for building ideal customer profiles and target account lists, scoring intent signals, activating those audiences via a built-in B2B demand-side buying environment, and attributing opportunities back to campaigns through CRM and marketing automation integrations. AI-based agents and an AI advert assistant are embedded to automate campaign planning and creative generation, reducing manual work or reliance on external agencies. The platform creates value by helping B2B organisations focus media spend on defined accounts, identify those showing intent, and link account engagement to sales pipeline and revenue.

N.Rich Technologies Oy is a Finland-based provider of business-to-business account-based marketing (ABM) and advertising software. Its platform combines intent data, audience definition and a dedicated B2B demand-side buying environment to run digital advertising campaigns only to predefined target accounts, and measures engagement and impact on pipeline via CRM and marketing automation integrations. The company also embeds AI assistants to automate campaign workflows and generate advert creatives.

The firm generates revenue primarily from annual subscriptions to its ABM platform, with additional media spend billed on a cost-per-engagement basis when target accounts interact with adverts. Its customers are B2B revenue teams—such as CMOs, demand generation, digital marketing and revenue operations teams—and ABM-focused agencies that run account-based advertising campaigns for mid-market and enterprise clients.