Motorik

The business operates as a programmatic ad marketplace and ad exchange. It intermediates between digital inventory owners (publishers, app/CTV developers) and demand sources such as advertisers, agencies and DSPs. Value is created by centralising access to web, in‑app and CTV inventory, enabling real-time bidding auctions, and providing integration options (API, tags, Prebid) plus targeting and optimisation. For publishers, the platform aims to raise effective CPMs and fill rates through access to premium demand and automation of media selling. For buyers, it offers scaled access to inventory and targeting in a single environment. The model is asset-light and platform-centric rather than content‑owning or agency‑based.

Motorik.io is a Poland-based programmatic advertising company operating an omnichannel ad exchange called Motorik Xchange. It connects buyers and sellers of digital advertising inventory across in‑app, mobile web, desktop and connected TV (CTV) environments, providing real-time bidding (RTB), targeting and integrations via API, ad tags and Prebid.

The company creates value by automating media buying and selling and by aggregating premium demand to improve yield for publishers. It likely earns revenue through a percentage take-rate on ad spend flowing through its exchange and potentially associated integration or managed service fees. Its customers are digital publishers and app/CTV inventory owners on the sell side, and advertisers, agencies and demand‑side platforms on the buy side.