Moore
Nonprofit fundraising platform combining donor software, data and managed services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Moore (formerly Moore DM Group)
- Entity type
- COMPANY
- Founded
- 2003
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Official website
- wearemoore.com
What Moore does
Moore operates a hybrid model that blends sector-specific software, data assets and agency-style execution. It creates value by centralising donor and constituent data, modelling donor propensity, activating audiences across mail and digital channels, and then delivering campaign execution through in-house production, fulfilment, media buying and communications services. This allows Moore to capture revenue across strategy, software, data, media execution and physical campaign operations.
Category differentiation
This is the US nonprofit fundraising, data and direct response company, not a general IT services firm or a standalone software-only CDP vendor. It is also distinct from pure creative agencies because it combines software, donor data, media execution and physical mail operations.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Moore is a private US company focused on fundraising, communications, data and media services for nonprofit organisations. Its business combines managed services such as direct mail production, digital and programmatic media buying, research, communications and response processing with proprietary software products including a constituent data platform, donor audience tools and CRM capabilities. The company makes money from software licensing and data access, alongside project, retainer and campaign execution fees tied to fundraising and media activity.
Company news briefing
Briefing updated:
Moore has launched SimioAccelerate, an AI-powered agentic fundraising platform developed in collaboration with Microsoft to provide enterprise-level intelligence for non-profits of all sizes. Built on Microsoft Azure and integrated with SimioCloud data, the solution automates campaign execution across digital and physical channels to enhance engagement. This technological expansion, recently recognised with ten Communicator Awards of Excellence, is being supported by new donor intelligence initiatives specifically aimed at helping small-to-mid-size organisations better identify and retain valuable mid-level donors.
Business model & monetisation
Moore uses a blended monetisation model. Software and data products such as constituent data, audience and CRM tools are monetised through enterprise licensing, platform access and data-related fees. Managed services generate revenue through project fees, retainers, print production and fulfilment charges, response processing fees, and media buying economics likely including service fees and percentage-of-spend pricing. Direct mail infrastructure and acquired production capacity support additional operational revenue tied to high-volume fundraising campaigns.
- Managed fundraising and communications services
- Service fees, project fees and retainers
- Direct mail production, fulfilment and response processing
- Operational service fees and production charges
- Constituent data platform and CRM software
- SaaS licensing and platform access
- Audience data and activation
- Data access and campaign deployment fees
- Programmatic media buying
- Managed media fees and percentage of spend
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Service
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Moore
What is Moore?
Moore is a private US company that provides fundraising software, donor data, direct mail, media buying and communications services for nonprofit organisations.
Who uses Moore?
Its customers are mainly nonprofit fundraising, marketing, communications, CRM and data teams that need donor acquisition, engagement and campaign execution support.
How does Moore make money?
Moore earns revenue from software licensing, data access, direct mail production, fulfilment, response processing and managed fundraising and media services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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