Moore
Moore is a nonprofit fundraising platform combining donor software, data and managed services.
Analyst Perspective
Moore is a private US company focused on fundraising, communications, data and media services for nonprofit organisations. Its business combines managed services such as direct mail production, digital and programmatic media buying, research, communications and response processing with proprietary software products including a constituent data platform, donor audience tools and CRM capabilities. The company makes money from software licensing and data access, alongside project, retainer and campaign execution fees tied to fundraising and media activity.
Analyst Signal Briefing
Updated: 8 Jul 2026Moore has launched SimioAccelerate, an AI-powered agentic fundraising platform developed in collaboration with Microsoft to provide enterprise-level intelligence for non-profits of all sizes. Built on Microsoft Azure and integrated with SimioCloud data, the solution automates campaign execution across digital and physical channels to enhance engagement. This technological expansion, recently recognised with ten Communicator Awards of Excellence, is being supported by new donor intelligence initiatives specifically aimed at helping small-to-mid-size organisations better identify and retain valuable mid-level donors.
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Key insights about Moore
Category Differentiation
This is the US nonprofit fundraising, data and direct response company, not a general IT services firm or a standalone software-only CDP vendor. It is also distinct from pure creative agencies because it combines software, donor data, media execution and physical mail operations.
Moore: About
Moore operates a hybrid model that blends sector-specific software, data assets and agency-style execution. It creates value by centralising donor and constituent data, modelling donor propensity, activating audiences across mail and digital channels, and then delivering campaign execution through in-house production, fulfilment, media buying and communications services. This allows Moore to capture revenue across strategy, software, data, media execution and physical campaign operations.
How Moore Works & Monetises
Business model analysis and core revenue streams
Moore uses a blended monetisation model. Software and data products such as constituent data, audience and CRM tools are monetised through enterprise licensing, platform access and data-related fees. Managed services generate revenue through project fees, retainers, print production and fulfilment charges, response processing fees, and media buying economics likely including service fees and percentage-of-spend pricing. Direct mail infrastructure and acquired production capacity support additional operational revenue tied to high-volume fundraising campaigns.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Service
Ad Format
Recent Signals (Moore)
Moore Launches SimioAccelerate Agentic Fundraising Platform
Moore announced SimioAccelerate, an AI-powered, agentic fundraising platform for nonprofits, launched at AFP ICON 2026. Built on Microsoft Azure in collaboration with Microsoft and powered by proprietary SimioCloud data, the platform connects a nonprofit’s first-party data to SimioCloud and uses AI agents to orchestrate, automate and execute fundraising campaigns across email, call scripts, direct mail and other addressable channels. Moore positions SimioAccelerate as bringing enterprise-level fundraising intelligence to organizations of all sizes. Moore and Microsoft executives highlighted the combination of Microsoft’s cloud scale, SimioCloud giving signals and AI orchestration. SimioCloud claims response uplifts (up to 85%), doubled major donors and a 50% increase in average gift amounts for enterprise clients.
Read original sourceXaxis's Moore: Trend Toward Brand Trading Desks Stalled
David J. Moore, Chairman of Xaxis and President of WPP Digital, spoke at TV Rise in San Sebastian about the trajectory of programmatic advertising. He argued that the anticipated shift toward in-house trading desks has not displaced agencies, emphasizing that true global scale remains essential for localizing campaigns. Moore contends that agencies retain advantages over consultancies such as Deloitte and Accenture, which are increasingly competing for agency business. The remarks underscore the continued value of the agency trading desk model and its global reach. The article situates Moore’s comments within broader industry discussions and references New Video Frontiers (to be held October 19–20, 2016) as part of the evolving context for programmatic and video advertising.
Read original sourceCross-Screen TV Tech Not There Yet, Says Moore
At the TV Rise executive event in Sebastian, David J. Moore, Chairman of Xaxis and President of WPP Digital, discusses the challenges of managing cross-screen TV campaigns. He notes that traditional TV struggles to match online advertising in measuring reach and frequency, and recounts an anecdote about attempting to supplement a video campaign with programmatic TV and the friction this caused. The piece is part of VideoWeek’s TV Week coverage, set against New Video Frontiers / Video’s Global Gathering in London on Oct 19–20, 2016. The commentary frames a broader industry shift toward programmatic video while underscoring the ongoing gap between traditional TV planning and digital execution.
Read original sourceMoore: Frequently Asked Questions
What is Moore?
Moore is a private US company that provides fundraising software, donor data, direct mail, media buying and communications services for nonprofit organisations.
Who uses Moore?
Its customers are mainly nonprofit fundraising, marketing, communications, CRM and data teams that need donor acquisition, engagement and campaign execution support.
How does Moore make money?
Moore earns revenue from software licensing, data access, direct mail production, fulfilment, response processing and managed fundraising and media services.
Company Facts
- Founded
- 2003
- Headquarters
- United States
- Core Segment
- Agency & Consultancy
- Company Size
- 1,001–5,000
- Official Link
- wearemoore.com