Media Order Management & Billing · AdTech Vendor
MINT
Enterprise software for governed media operations, spend control and accountability.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MINT S.p.A.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Milan, Italy
- Company size
- 201–500
- Market cluster / sector
- Media Order Management & Billing
- Market role
- AdTech Vendor
- Official website
- mint.ai
What MINT does
MINT licenses proprietary, cloud-delivered advertising operations software to enterprises. It creates value by consolidating fragmented media planning, activation, measurement and financial-control processes into governed workflows connected to advertising platforms, agencies and enterprise systems. The platform supports operational execution while capturing auditable data for budget control, accountability and business-performance analysis.
Category differentiation
MINT S.p.A. is an enterprise advertising operations and media-accountability software provider. It is not Minty, the separate Shopify cashback and rewards business.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MINT S.p.A. is an Italian private AdTech software company that provides enterprise advertising resource management. Its platform connects communications and media planning, campaign activation, ad operations, performance reporting, commercial-spend governance, purchase-order processes, invoice reconciliation and audit trails. MINT operates across digital and offline media channels through more than 900 advertising, data and enterprise-system integrations. The company sells enterprise SaaS contracts to global brands, agencies and in-house marketing, media, finance and procurement teams. Its product portfolio includes the core MINT workflow platform, Argus by MINT for independent media-accountability and commercial-spend intelligence, and MINT IQ for executive-facing advertising and business-performance intelligence. MINT reported 2024 revenue of €26.57 million.
Business model & monetisation
MINT monetises primarily through sales-led enterprise SaaS subscriptions priced by organisational scope, markets, users, workflows, integrations and deployed modules. The company sells core advertising resource management, Argus accountability software and MINT IQ through demonstration-led enterprise contracts rather than a self-service model. Argus publishes a reference price of $198,000 for up to five markets annually, with tailored platform access and direct workflow integration.
- Core advertising resource management platform
- Enterprise SaaS subscription
- Argus by MINT accountability platform
- Enterprise SaaS subscription and managed service
- MINT IQ executive intelligence
- Enterprise SaaS subscription
- Implementation and integration services
- Service fee
Products & capabilities
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Competitors & alternatives
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Recent recorded signals
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Questions about MINT
What is MINT?
MINT is an enterprise advertising resource management platform that governs media planning, campaign delivery, performance reporting and commercial spend.
Who uses MINT?
Enterprise brands, agencies, in-house marketing and media teams, plus finance, procurement and media-sourcing organisations use MINT.
How does MINT make money?
MINT sells sales-led enterprise SaaS subscriptions, related platform modules, implementation and integration services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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