Memrise
Language-learning app with subscriptions, AI practice and native-speaker video.
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Profile record updated:
Company facts
- Official name
- Memrise Limited
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- 3-5 Fashion St, London E1 6PX, United Kingdom
- Company size
- 50–200
- Market role
- B2C Consumer App / Platform
- Official website
- memrise.com
What Memrise does
Memrise runs a direct-to-consumer digital learning platform. It acquires users via its mobile app and website, offers a free entry-level experience to drive trial and habit formation, and converts a portion of users into paying subscribers for premium learning functionality. Value is created through proprietary lesson delivery, retention-oriented learning mechanics such as spaced repetition, and differentiated content including authentic native-speaker video and AI speaking practice.
Category differentiation
Memrise is a consumer language-learning subscription platform, not a foundational AI model provider and not an advertising or martech platform. It competes with consumer language apps such as Duolingo and Babbel rather than with enterprise LMS vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Memrise Limited is a privately held UK consumer technology company that operates a language-learning platform through mobile apps and the web. Its core product combines spaced repetition, vocabulary training, native-speaker video, listening exercises and AI-powered speaking practice to help individuals build conversational fluency. The company also extends the platform into exam preparation for language certifications and academic assessments. Memrise makes money primarily through a freemium subscription model. Consumers access a limited free experience, then pay for premium tiers that unlock unlimited lessons, advanced tools and AI-enabled features. Its direct customers are individual learners, including students, travellers, professionals and lifelong learners, rather than enterprises or advertisers.
Business model & monetisation
Memrise monetises through freemium access, recurring premium subscriptions and some in-app purchase style upgrades. The main pricing mechanism is paid consumer subscription plans, sold on monthly, yearly and lifetime terms, which unlock unlimited lessons, advanced features and AI-driven tools. Revenue is subscription-led rather than advertising-led or enterprise-led.
- Premium subscriptions
- Content Subscription
- Lifetime premium plans
- One-time Sale
- In-app upgrade purchases
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
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No sufficiently sourced and dated signals are available for this view.
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Questions about Memrise
What is Memrise?
Memrise is a consumer language-learning platform delivered through mobile apps and the web, combining spaced repetition, native-speaker video and AI speaking practice.
Who uses Memrise?
Memrise is used by individual learners, including students, travellers, professionals, exam candidates and lifelong learners studying languages independently.
How does Memrise make money?
Memrise makes money mainly from premium consumer subscriptions, with paid plans unlocking unlimited lessons, advanced tools and AI-enabled features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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