Meiyijia

Meiyijia operates a physical convenience retail network and creates value by combining brand, store operations, franchise expansion, and centralised supply-chain management. The company expands store count through franchisees, then captures value from consumer purchases, procurement scale, and ongoing product supply into those stores. Its model relies on high-frequency neighbourhood demand, broad store coverage, and operational standardisation across thousands of locations.

Meiyijia is a Chinese convenience retail chain operating a large nationwide network of stores, primarily through a franchise-led model. It sells fast-moving consumer goods, food, beverages, and daily essentials through 24-hour neighbourhood stores, while also generating value through centralised procurement, supply-chain coordination, and digital retail functions such as payment and loyalty integration.

Its direct paying customers include both end consumers buying everyday goods and franchise operators who join and run stores under the Meiyijia brand. Revenue appears to come mainly from retail product margin, franchise-related fees, and supplier economics linked to the scale of its store network. The company also has adjacent health-retail activity through Chunyuelin, reflecting expansion beyond standard convenience retail into nearby consumer service categories.