Medienfachverlag Oberauer
Medienfachverlag Oberauer is a dACH trade publisher for media, PR and printing professionals.
Analyst Perspective
Johann Oberauer GmbH, trading as Medienfachverlag Oberauer, is a specialist B2B publisher and media owner focused on professional audiences in media, journalism, communications, PR and printing across the DACH region. The company operates a portfolio of trade magazines, digital editorial portals, newsletters, job marketplaces, awards and industry events, including brands such as kress pro, kress.de, PR Report, medium magazin, newsroom.de and druck-medien.net. The company generates revenue through a diversified trade media model: paid subscriptions and print circulation, digital advertising and sponsorship sales, fixed-fee recruitment listings, event tickets and sponsorship packages, and managed service contracts for industry organisations. Its buyers are advertisers, recruiters, sponsors, associations and professional readers seeking targeted access to senior decision-makers and specialist communities in German-speaking media and communications markets.
Analyst Signal Briefing
Updated: 5 Aug 2026No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Medienfachverlag Oberauer
Category Differentiation
This company is a specialist B2B trade publisher and event operator, not a general consumer news publisher or a software vendor. It monetises niche professional audiences rather than selling adtech infrastructure.
Medienfachverlag Oberauer: About
The business runs a portfolio model built on owning or operating specialist B2B media brands that aggregate valuable professional audiences. It creates value by producing sector-specific editorial content, packaging that audience across print, web, newsletters and events, and then monetising the resulting attention and trust through subscriptions, advertising, sponsorship, recruitment listings and service contracts. The multi-brand structure allows the company to cross-sell campaigns, events and hiring products into adjacent professional niches while extending audience lifetime value beyond pure publishing.
How Medienfachverlag Oberauer Works & Monetises
Business model analysis and core revenue streams
The company monetises through a diversified B2B media model combining paid subscriptions for trade magazines and digital access, advertising sales across websites, newsletters and print products, native and sponsorship integrations, fixed-fee recruitment listings, event tickets, sponsorship and exhibition packages, and managed service contracts for associations. Pricing mechanisms include recurring subscription revenue, campaign-based ad sales, sponsorship packages, per-listing recruitment fees and contractual service income.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Medienfachverlag Oberauer: Key Subsidiaries & Acquisitions
- Analyze Profile →
Marketplace for licensing creator-owned images and video content.
Recent Signals (Medienfachverlag Oberauer)
Ströer and blowUp Media launch DOOH screen in Cologne
Ströer and blowUp Media have added a new Digital Out-of-Home location called "The Square" at Cologne's Neumarkt. The digital display is 25 square meters and is marketed as a DOOH Giant. Located at a tram stop in one of Cologne's busiest transport and shopping hubs, the screen is visible to passersby, waiting passengers and passing traffic. The site will be available to advertisers from 1 September 2026. Katrin Robertson, CEO of the blowUp Media Group, commented on the site's strong urban reach. The article also notes that Digital Out of Home now accounts for more than 40% of the overall Out-of-Home market and continues to grow.
Read original sourceZDF’s ‘Das Deutsche-Bahn-Desaster’ Draws Young Viewers
MEEDIA's Video Daily reports that ZDF's report 'frontal: Das Deutsche-Bahn-Desaster' achieved strong attention among young viewers on Tuesday, while the 20:00 'Tagesschau' (Das Erste/ARD) remained the most-watched program overall. The article provides linear-TV audience figures (total viewers and market shares) for multiple broadcasters, and summarizes daily streaming charts for Netflix, Prime Video (Amazon), and Disney+ as well as the most-viewed German-language YouTube videos. Data sources cited include AGF Videoforschung and MEEDIA's own chart methodology with agency Active Value.
Read original sourceEva Schwab appointed Corporate Marketing Director at Samsung
Eva Schwab joined Samsung Electronics GmbH as Corporate Marketing Director at the beginning of August 2026. Schwab brings over 15 years of experience from Procter & Gamble, where she held roles including Senior Brand Manager (Oral Care) and Brand Director (Braun, Feminine Care and Media DACH). Her move to Samsung was announced via LinkedIn by Olaf May (Corporate VP Samsung MX); Samsung had not provided an official statement to MEEDIA at the time of publication. Between P&G and Samsung Schwab briefly held a Global Strategic Marketing Director Nutrition role at Fresenius Kabi for about four months. The MEEDIA article reporting the appointment was published on 2026-08-04 by Reiner Kepler.
Read original sourceMedienfachverlag Oberauer: Frequently Asked Questions
What is Medienfachverlag Oberauer?
It is a DACH-focused B2B trade publisher that operates specialist magazines, digital portals, job boards and industry events for media, PR and printing professionals.
Who uses Medienfachverlag Oberauer?
Its direct customers are advertisers, recruiters, sponsors, associations and professional readers in the media, communications, PR and printing sectors.
How does Medienfachverlag Oberauer make money?
It earns revenue from subscriptions, advertising, sponsorships, job listings, event tickets, exhibition packages and managed service contracts.
Company Facts
- Headquarters
- Austria
- Core Segment
- Publisher & Media Owner
- Official Link
- oberauer.com