Medienfachverlag Oberauer
DACH trade publisher for media, PR and printing professionals.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Johann Oberauer GmbH
- Entity type
- COMPANY
- Headquarters
- Austria
- Market role
- Publisher & Media Owner
- Official website
- oberauer.com
What Medienfachverlag Oberauer does
The business runs a portfolio model built on owning or operating specialist B2B media brands that aggregate valuable professional audiences. It creates value by producing sector-specific editorial content, packaging that audience across print, web, newsletters and events, and then monetising the resulting attention and trust through subscriptions, advertising, sponsorship, recruitment listings and service contracts. The multi-brand structure allows the company to cross-sell campaigns, events and hiring products into adjacent professional niches while extending audience lifetime value beyond pure publishing.
Category differentiation
This company is a specialist B2B trade publisher and event operator, not a general consumer news publisher or a software vendor. It monetises niche professional audiences rather than selling adtech infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Johann Oberauer GmbH, trading as Medienfachverlag Oberauer, is a specialist B2B publisher and media owner focused on professional audiences in media, journalism, communications, PR and printing across the DACH region. The company operates a portfolio of trade magazines, digital editorial portals, newsletters, job marketplaces, awards and industry events, including brands such as kress pro, kress.de, PR Report, medium magazin, newsroom.de and druck-medien.net. The company generates revenue through a diversified trade media model: paid subscriptions and print circulation, digital advertising and sponsorship sales, fixed-fee recruitment listings, event tickets and sponsorship packages, and managed service contracts for industry organisations. Its buyers are advertisers, recruiters, sponsors, associations and professional readers seeking targeted access to senior decision-makers and specialist communities in German-speaking media and communications markets.
Business model & monetisation
The company monetises through a diversified B2B media model combining paid subscriptions for trade magazines and digital access, advertising sales across websites, newsletters and print products, native and sponsorship integrations, fixed-fee recruitment listings, event tickets, sponsorship and exhibition packages, and managed service contracts for associations. Pricing mechanisms include recurring subscription revenue, campaign-based ad sales, sponsorship packages, per-listing recruitment fees and contractual service income.
- Advertising and sponsorship across digital, print and newsletters
- Ad-Supported
- Subscriptions for trade magazines and digital access
- Content Subscription
- Events tickets, sponsorships and exhibition packages
- Service Fee
- Recruitment listings and employer promotion packages
- Service Fee
- Association management and publishing services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Medienfachverlag Oberauer
What is Medienfachverlag Oberauer?
It is a DACH-focused B2B trade publisher that operates specialist magazines, digital portals, job boards and industry events for media, PR and printing professionals.
Who uses Medienfachverlag Oberauer?
Its direct customers are advertisers, recruiters, sponsors, associations and professional readers in the media, communications, PR and printing sectors.
How does Medienfachverlag Oberauer make money?
It earns revenue from subscriptions, advertising, sponsorships, job listings, event tickets, exhibition packages and managed service contracts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
25 publicly documented primary sources and citations linked across the market graph.
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