Mediafin

Mediafin combines a premium publisher model with adjacent B2B monetisation. It creates value by producing trusted financial and economic journalism for Belgian readers, then converting that audience into recurring subscription revenue and premium advertising inventory. It extends that value chain through Trustmedia, which sells access to its affluent readership to advertisers and agencies, and through openthebox, which packages Belgian company data into a subscription-based B2B information product.

Mediafin is a Belgian media company and joint venture between Roularta Media Group and Groupe Rossel. It publishes the business and financial news brands De Tijd and L'Echo, along with related editorial products such as Sabato and investor-focused publications. Its core activity is the production and distribution of premium business journalism to Dutch- and French-speaking audiences in Belgium through digital and print subscription models.

Beyond publishing, Mediafin monetises its audience and brand equity through Trustmedia, its advertising sales operation, and through openthebox, a B2B business intelligence platform covering Belgian companies. This gives the company a hybrid model combining reader revenue, advertising sales, branded content, and B2B data subscriptions, with customers spanning consumers, investors, advertisers, agencies, and professional business users.