Mediafin
Belgian business media group with subscriptions, advertising and data services.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2005
- Headquarters
- Tour & Taxis, Av. du Port 86C bte 309, 1000 Bruxelles
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- mediafin.be
What Mediafin does
Mediafin combines a premium publisher model with adjacent B2B monetisation. It creates value by producing trusted financial and economic journalism for Belgian readers, then converting that audience into recurring subscription revenue and premium advertising inventory. It extends that value chain through Trustmedia, which sells access to its affluent readership to advertisers and agencies, and through openthebox, which packages Belgian company data into a subscription-based B2B information product.
Category differentiation
Mediafin is a Belgian business media company and joint venture, not a standalone adtech platform or generic financial data vendor. It is best distinguished from other Belgian publishers by its focus on premium business news, investor content, and adjacent B2B data services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mediafin is a Belgian media company and joint venture between Roularta Media Group and Groupe Rossel. It publishes the business and financial news brands De Tijd and L'Echo, along with related editorial products such as Sabato and investor-focused publications. Its core activity is the production and distribution of premium business journalism to Dutch- and French-speaking audiences in Belgium through digital and print subscription models. Beyond publishing, Mediafin monetises its audience and brand equity through Trustmedia, its advertising sales operation, and through openthebox, a B2B business intelligence platform covering Belgian companies. This gives the company a hybrid model combining reader revenue, advertising sales, branded content, and B2B data subscriptions, with customers spanning consumers, investors, advertisers, agencies, and professional business users.
Company news briefing
Briefing updated:
Mediafin has formalised its leadership structure following the appointment of Peter Quaghebeur as CEO, succeeding Frederik Delaplace, with Isabel Albers and Hilde Vandenbroeck confirmed as General editor-in-chief and CFO respectively. This transition is paired with the strategic acquisition of Profacts, Belgium's largest market research agency. By integrating Profacts alongside earlier acquisitions like Openthebox, Mediafin continues to expand its specialised data-driven research capabilities and consolidate its position within the Belgian media and corporate intelligence landscape.
Business model & monetisation
Mediafin uses a hybrid monetisation strategy. Its primary revenue streams are paid digital and print subscriptions for premium journalism and specialist investor content, advertising and branded content sales via Trustmedia, and recurring B2B subscriptions for openthebox. Additional monetisation includes sponsorships, programmatic advertising, and service-based communications revenues where applicable.
- Reader subscriptions for De Tijd, L'Echo and specialist publications
- Content Subscription
- Advertising inventory sales via Trustmedia
- Ad-Supported
- Branded content and cross-media campaigns
- Service Fee
- openthebox business intelligence subscriptions
- Software Subscription
- Events and sponsorships
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Mediafin
What is Mediafin?
Mediafin is a Belgian business media company that publishes De Tijd and L'Echo and also operates advertising and B2B data activities.
Who uses Mediafin?
Its products are used by business readers and investors, as well as advertisers, agencies, analysts, consultants, and corporate users in Belgium.
How does Mediafin make money?
It earns revenue from subscriptions, advertising and branded content sales, B2B data subscriptions, and related commercial services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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