Mediafin
Mediafin is a belgian business media group with subscriptions, advertising and data services.
Analyst Perspective
Mediafin is a Belgian media company and joint venture between Roularta Media Group and Groupe Rossel. It publishes the business and financial news brands De Tijd and L'Echo, along with related editorial products such as Sabato and investor-focused publications. Its core activity is the production and distribution of premium business journalism to Dutch- and French-speaking audiences in Belgium through digital and print subscription models. Beyond publishing, Mediafin monetises its audience and brand equity through Trustmedia, its advertising sales operation, and through openthebox, a B2B business intelligence platform covering Belgian companies. This gives the company a hybrid model combining reader revenue, advertising sales, branded content, and B2B data subscriptions, with customers spanning consumers, investors, advertisers, agencies, and professional business users.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Mediafin has formalised its leadership structure following the appointment of Peter Quaghebeur as CEO, succeeding Frederik Delaplace, with Isabel Albers and Hilde Vandenbroeck confirmed as General editor-in-chief and CFO respectively. This transition is paired with the strategic acquisition of Profacts, Belgium's largest market research agency. By integrating Profacts alongside earlier acquisitions like Openthebox, Mediafin continues to expand its specialised data-driven research capabilities and consolidate its position within the Belgian media and corporate intelligence landscape.
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Key insights about Mediafin
Category Differentiation
Mediafin is a Belgian business media company and joint venture, not a standalone adtech platform or generic financial data vendor. It is best distinguished from other Belgian publishers by its focus on premium business news, investor content, and adjacent B2B data services.
Mediafin: About
Mediafin combines a premium publisher model with adjacent B2B monetisation. It creates value by producing trusted financial and economic journalism for Belgian readers, then converting that audience into recurring subscription revenue and premium advertising inventory. It extends that value chain through Trustmedia, which sells access to its affluent readership to advertisers and agencies, and through openthebox, which packages Belgian company data into a subscription-based B2B information product.
How Mediafin Works & Monetises
Business model analysis and core revenue streams
Mediafin uses a hybrid monetisation strategy. Its primary revenue streams are paid digital and print subscriptions for premium journalism and specialist investor content, advertising and branded content sales via Trustmedia, and recurring B2B subscriptions for openthebox. Additional monetisation likely includes sponsorships, programmatic advertising, and service-based communications revenues where applicable.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Mediafin: Frequently Asked Questions
What is Mediafin?
Mediafin is a Belgian business media company that publishes De Tijd and L'Echo and also operates advertising and B2B data activities.
Who uses Mediafin?
Its products are used by business readers and investors, as well as advertisers, agencies, analysts, consultants, and corporate users in Belgium.
How does Mediafin make money?
It earns revenue from subscriptions, advertising and branded content sales, B2B data subscriptions, and related commercial services.
Company Facts
- Founded
- 2005
- Headquarters
- Tour & Taxis, Av. du Port 86C bte 309, 1000 Bruxelles
- Core Segment
- Publisher & Media Owner
- Company Size
- 50–200
- Official Link
- mediafin.be