Media Plan

Media Plan is a German independent full-service media agency that provides media strategy, planning, buying and campaign optimisation for advertiser clients. Its service scope spans linear TV, connected TV, streaming, social media, influencer activity, audio, podcasts, radio, out-of-home, digital out-of-home, print, cinema and bespoke branded content formats. The company operates as an owner-managed agency rather than a software vendor or media owner. The business makes money by selling managed services around campaign strategy, channel planning, media procurement, creative development and ongoing optimisation. Its direct customers are brands, marketing teams, CMOs and media buyers that outsource omnichannel media execution to an agency partner. The company’s positioning centres on customised planning and integrated cross-channel campaign delivery.