Geospatial Data & Transit Mapping · Data Provider / Broker
MB-Research
Geographic market data, GIS boundaries and bespoke market research for businesses.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Michael Bauer Research GmbH
- Entity type
- COMPANY
- Founded
- 2004
- Headquarters
- Germany
- Company size
- 10–49
- Market cluster / sector
- Geospatial Data & Transit Mapping
- Market role
- Data Provider / Broker
- Official website
- mb-research.de
What MB-Research does
MB-Research creates proprietary regional market datasets and standardised geographic boundary layers, then licenses them to organisations conducting market sizing, location selection, retail-network planning, advertising planning and risk assessment. Its asset base is reusable across customers and geographies, while data updates support recurring subscriptions. A managed-services practice monetises bespoke quantitative and qualitative research, combining primary research with the company’s market and GIS data.
Category differentiation
MB-Research is a B2B geographic market-data and research provider, not a consumer mapping application or an advertising network. It sells data licences and research services rather than media inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Michael Bauer Research GmbH, trading as MB-Research, is a German B2B market-data and research provider headquartered in Nuremberg. It produces and licenses internationally comparable regional data covering purchasing power, consumer expenditure, consumer styles, daytime population, retail potential, sociodemographics and economic and political risk. Its Digital Boundaries product provides administrative, postal and microgeographic GIS vector layers across 248 countries. The company serves retailers, advertisers, consumer brands, banks, insurers, property and location-planning teams, public-sector organisations, analysts and GIS users. It earns revenue through one-off and recurring licences for proprietary data assets, including published subscriptions, and through quote-based custom market-research engagements using surveys, CATI, focus groups and geographic analysis.
Business model & monetisation
MB-Research monetises proprietary geographic data through one-off licences, recurring subscriptions, country extracts, additional-user licences, company or intranet licences, internet-use rights and historical time-series add-ons. Europe Regional is explicitly priced at €1,650 per year as a subscription and €2,750 as a one-off purchase, with a minimum subscription term spanning two deliveries. Digital Boundaries and custom market-research projects are sold directly on a quotation basis rather than through self-service software or advertising inventory.
- Geographic market-data licences and subscriptions
- Recurring and one-off data licensing
- Digital Boundaries licences
- Quote-based GIS dataset licensing
- Custom market-research projects
- Managed-service project fees
- Licence extensions and historical time-series add-ons
- Additional-user, organisation-use and data-scope fees
Products & capabilities
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Competitors & alternatives
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Recent recorded signals
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Questions about MB-Research
What is MB-Research?
MB-Research is a German provider of geographic market data, GIS boundary datasets and bespoke market-research services.
Who uses MB-Research?
Retailers, advertisers, consumer brands, banks, insurers, property and location planners, public-sector teams and GIS users use its products.
How does MB-Research make money?
It earns revenue from one-off and recurring data licences, subscription updates, licence extensions and quote-based research projects.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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