Lupon Media

The company operates an SSP-style publisher monetisation platform that connects digital publishers’ inventory to programmatic demand (PMP, programmatic guaranteed and direct deals) through a header-bidding / wrapper integration with Google Ad Manager. Its Dynamic AdBoost+ product focuses on generating incremental, viewable impressions by wrapping creatives and using a measurement layer (Sequency) and AI optimisation to control when additional impressions are served.

Value is created for publishers by increasing ad viewability, impressions and effective yield, while reducing unnecessary bid requests and data waste. The platform also offers a second auction pricing mechanism to protect publisher revenue. Operationally, publishers must meet traffic thresholds, integrate the solution (no site code change, configured in GAM), and sign agreements. The company manages reporting, billing and payments back to publishers via Payoneer or bank transfer, positioning itself similarly to a supply-side platform with sustainability-focused ad delivery features.

Lupon Media FZ-LLC is a Dubai-based advertising technology company focused on programmatic publisher monetisation. It provides a header bidding / SSP-style platform and a product branded Dynamic AdBoost+, which integrates with Google Ad Manager to generate additional, highly viewable impressions and improve yield for eligible digital publishers (minimum c.100,000 visits per month).

The company appears to earn revenue via revenue-share or take‑rate on impressions and deals transacted through its platform, potentially alongside service or platform fees for managed arrangements. Its direct customers are website and digital media publishers that sign commercial agreements and receive payments via Payoneer or bank transfer for ad revenues generated.