Loup

Loup is a private US marketing consultancy and software-enabled audit business focused on marketing efficiency and Answer Engine Optimisation. Its core offer, The Audit, evaluates brand visibility across major AI search engines, benchmarks competitors, diagnoses funnel inefficiencies, and delivers a prioritised growth playbook within a managed service model. The company uses proprietary AI agents for large-scale data gathering and pairs that output with a senior marketer-led walkthrough and recommendations. The company makes money through paid audit engagements sold to brand marketing teams, growth leaders, and agencies. Its current model is services-led rather than self-serve SaaS-led, with technology used to improve speed, coverage, and unit economics. Loup’s commercial position sits between market intelligence, growth consulting, and AI-era search visibility diagnostics.