Linkvertise

Mit der Macht der Crowd zum Werbeerfolg

The article examines crowd-powered advertising and paid seeding through social media publishers. It highlights Goviral’s model of paid seeding for viral videos, built on a global publisher network of about 14,000 sites, with a cost-per-view payment structure and revenue sharing to publishers (payouts start at 25 euros). Goviral distributes a range of content beyond purely viral spots, including Branded Content, interactive spots, series, apps, and trailers, noting that fewer than 5% of campaigns are truly viral. In October, Dialog Solutions Group (DSG) launched Shareifyoulike, a social-media distribution platform developed with Pier 314, allowing publishers including Twitter users to monetize content after brand-safety checks. Shareifyoulike operates on a 30/70 split (platform/distributors), guarantees reach based on advertiser budgets, and provides real-time metrics; the largest booked reach reported was 650,000 active views over a 21-day campaign. The piece also mentions Adfly as a long-tail link publisher and discusses a shift toward social networks in distribution (roughly 40/60 content sites vs. social networks).

Werben zwischen Link und Zielseite – mit Links Geld verdienen

This article examines Adfly, a link-shortening service owned by Infostreet, which pays revenue shares to users who shorten and promote Adfly links. Advertisers set campaign parameters such as target country, upload creatives, and supply landing pages; Adfly forwards only visitors who allow cookies and have Flash/Javascript enabled. Advertisers are charged a CPM of $3 for an interstitial ad that must be visible for at least five seconds. Linkshrinking users (Linkshrinkers) distribute Adfly links on Twitter, Facebook, and other communities, earning money per impression—about $1.86 per thousand for German visitors. A test by an Adzine editor with 11 links and 64 clicks yielded roughly $0.10, with payouts only at $5. The service reportedly has modest forum engagement and has been active since summer 2010. The piece also notes Twitter may adopt a similar link-shortener reporting feature (t.co) in the future.