kyu Collective

The AI Dividend Is Real. Now Comes the Hard Part.

Efficiency is the easy win. The harder question is what to do with the time AI returns.

Kepler Group Launches Creative Arm with Data-Driven Innovation

Kepler Group is expanding beyond media into creative production with the launch of Kepler Creative, its first foray into creative work. The company, which spun off from MediaMath in 2012 and was acquired by marketing group kyu in 2018, aims to unify media and creative under one roof. Led by Chief Creative Officer Camm Rowland, Kepler will leverage its Kepler Intelligence Platform (KIP), a proprietary data-and-decision tool that aggregates data from campaigns and partners to optimize media planning and buying. The firm is deploying generative AI for dynamic creative optimization—creating and testing multiple ad variations and optimizing metadata—while not planning to build a standalone AI product. Executives expect creative teams to evolve toward multidisciplinary groups that steer AI across video, imagery, copy, and data as the use of AI in advertising expands.

Channel Factory Launches The Conscious Project to Address Inherent Bias in Advertising and to Create a Better Video Ecosystem - ExchangeWire.com

Channel Factory, a YouTube brand suitability and ad performance platform, has launched The Conscious Project to tackle bias in advertising and to improve the video ecosystem. The initiative blends Channel Factory’s technology with education and awareness to promote a more equitable, diverse, and inclusive advertising environment. Developed after internal reviews and client demand for a more inclusive approach to YouTube advertising, The Conscious Project centers on education, tools, and services that help brands adopt new diversity and inclusion practices. CHEQ’s study is cited, showing that 93% of LGBTQ+-friendly channels are blocked by standard block lists, prompting re-evaluation of keyword exclusions and the adoption of inclusive targeting. The project also aims to shine a light on diverse creators and communities and to unlock monetization opportunities for brands and creators that were previously unavailable. It also notes that 60% of consumers favor brands that advertise in socially conscious environments.