KUPONA

KUPONA combines an agency and consultancy model with a proprietary B2B software product. It creates value by planning and executing digital acquisition campaigns for advertisers and e-commerce merchants, while also improving onsite conversion through ReBounce. The agency side provides specialist labour, campaign management and optimisation across paid media channels; the software side embeds into merchant sites and shares in uplift generated from recovered purchases.

KUPONA GmbH is a Germany-based digital marketing and performance agency serving business clients, especially e-commerce retailers and advertisers. Its activities span managed services in programmatic advertising, paid social, affiliate marketing, paid search, regional online marketing, and website or online shop development. The company generates revenue primarily from service fees, media management arrangements, and performance-led marketing engagements.

Alongside agency services, KUPONA operates ReBounce, a proprietary conversion optimisation product for online shops. ReBounce detects exit behaviour and presents personalised landing pages with product recommendations to recover abandoning visitors, and it is monetised on a commission basis tied to recovered sales rather than upfront software fees. This gives KUPONA a hybrid model combining service income with outcome-based software revenue.