Koch

MCP Registry: App‑Store Style Discovery for AI Agents

MCP Registry (modelcontextprotocol/registry) is an open‑source, community‑maintained directory for MCP (Model Context Protocol) servers that launched in September 2025. The registry provides a REST API (registry.modelcontextprotocol.io) and metadata for each server, enabling dynamic runtime tool discovery, programmatic trust/maintenance scoring, capability‑tag searches, enterprise self‑hosting for GDPR compliance, and a publish flow so developers can list their MCP servers. The project and related MCP servers have notable GitHub traction (registry repo ~6,870 stars; MCP servers listing ~86,424 stars). The registry is Apache‑2.0, implemented in Go, supports Docker-based deployment (requires Go 1.24.x, ko, golangci-lint), and the docs/API returned HTTP 200 when checked on 2026-05-29. The article outlines five practical patterns for integrating MCP Registry into AI Agent workflows and enterprise environments.

Ibotta's IPO: From Cashback to Data-Driven Retail Powerhouse

AdExchanger reports that Ibotta completed an IPO last week, signaling a shift from a cashback app toward a data-driven retail media platform. The centerpiece is IPN, launched in 2022, a performance network that lets partners white-label the deal-targeting system without an Ibotta account. In Q1 2024, Ibotta’s DTC app revenue fell to $47M (versus $49M in 2023) while IPN revenue rose to about $35M (from $8M in Q1 2023). The company turned profitable in 2023 with net income of $38M after a $55M loss in 2022, aided by cost reductions across S&M (52% to 36%), R&D (20% to 16%), and admin (23% to 16%). Walmart remains a key partner and shareholder (exclusive rebate management since 2021; owns >5%). Board members include Amanda Baldwin, Valarie Sheppard, and Amit Doshi; Koch Industries is a major stakeholder. Ibotta’s founder Bryan Leach describes IPN as air traffic control for retailer discounts.

Marcus Koch ergänzt die Geschäftsführung von Pilot Stuttgart

Marcus Koch has been appointed as Geschäftsführer of Pilot Stuttgart, reinforcing the leadership of the Pilot agency group in Baden-Württemberg. Kristian Meinken, Geschäftsführer of the Pilot agency group, describes Koch as a digital expert who has guided numerous companies through the shift from traditional marketing to data- and performance-driven marketing. Koch is known for leading Redblue’s transformation from traditional to data-driven marketing from 2014 to 2019, and for his roles at Goldbach Interactive as CMO and later CEO after the sale of Suchtreffer AG to Goldbach, directing the strategic development of performance marketing until 2014. A Diplom-Chemiker by training, he began in the advertising industry in the 1990s with Schindler and has taught Performance Marketing at Hochschule Furtwangen since 2004. Koch looks forward to working with Pilot Stuttgart’s large, long-standing client base and the region’s visible ‘Hidden Champions’ undergoing digital transformation.