Connekt

The company operates a programmatic advertising marketplace focused on video inventory. It intermediates between publishers and advertiser/programmatic demand, providing an exchange where campaigns are bought and sold based on performance and delivery KPIs (impressions, clicks, viewability, video completion, conversions). Its value creation lies in connecting publisher video placements and a large licensed content library with advertiser demand using contextual relevance, machine learning and real-time analytics, while simplifying access to multiple regional demand sources via a single integration.

On the supply side, it offers a zero-cost video player and marketplace access to attract publishers, enabling them to run various video formats (instream, outstream, interstitial, rewardable, banner) and access premium buyers and private deals. On the demand side, it targets programmatic traders, DSPs, advertisers and agencies that seek curated contextual video inventory and KPI-based buying workflows. The business is structurally similar to an SSP/ad exchange, integrated into existing programmatic stacks (e.g. Prebid), positioning it as part of the broader adtech supply infrastructure rather than a standalone media owner or DSP.

Connekt.ai is an Ireland-based digital advertising technology company operating a programmatic video ad exchange and related publisher tools. Its core platform, Connekt‑X, uses data and machine learning to match advertiser demand with publisher video inventory through contextual relevance, KPI-based buying and real-time analytics, and is integrated into the broader programmatic ecosystem via SSP/Prebid connections.

The company focuses on helping publishers monetise video content and helping advertisers and programmatic buyers access contextual video placements across multiple regions. Revenue is generated from media transaction fees and take-rates on campaigns running through the exchange and marketplace, while a zero-cost video player and large licensed content library are used to attract and retain publisher supply. Primary customers are publishers, programmatic traders, DSPs, advertisers and agencies buying or selling video inventory programmatically.