Karma Ventures

Investor Presentation Released: Karma Ventures (KARMA.)

AI parsed presentation narrative: The 'New Nordics' (Nordics and Baltics combined) have emerged as a premier global tech hub, significantly over-indexing on unicorn creation despite a small population. The region is entering a rebuilding phase characterized by increased early-stage momentum, outlier megarounds, and a recovering exit market driven by AI and high-conviction 'outlier' founders. Strategic pillars: Nordic-Baltic Unified Ecosystem, Outlier Founder Selection.

Realeyes Raises $16.2M to Expand AI Offering

Realeyes, a London-based tech company that uses artificial intelligence to read emotions, announced a $16.2 million growth funding round—the largest in its history. The round was led by Draper Esprit and included Karma Ventures and Harbert European Growth Capital. Proceeds will fund expansion of Realeyes' AI team and further development of its emotion platform, with plans to extend beyond advertising into healthcare and education. The platform records viewers’ facial expressions via webcams while ads are shown and analyzes reactions using AI to identify engagement trends across large audiences, rather than reading individuals. Realeyes counts Mars, Coca-Cola, Ipsos, Publicis, Turner, Teads, and Oath among its customers and reports 932% revenue growth over four years. CEO Mihkel Jäätma emphasizes maintaining leadership in martech while expanding the platform’s reach across industries.

Wrapp: Revitalizing Gift Cards Through Mobile Social Gifting

Wrapp, a Swedish social gifting platform founded in 2011, aims to digitalize gift cards by enabling friend-to-friend digital distribution via mobile and web apps. The service lets retailers issue targeted digital gift cards to consumers based on demographic data, with users selecting cards for friends through Facebook, text, or email. Cards can be topped up and redeemed by scanning a barcode. Wrapp acts as a digital reseller of gift cards, earning a commission on transaction value and charging retailers a fixed fee when cards are received or redeemed (performance-based). The company reports roughly 200 retailers globally (US slightly over 40), including Victoria’s Secret, H&M, Gap, Sephora, Warby Parker, and Nike. Wrapp provides demographics and behavioral analytics, and notes about 18% of cards are redeemed in stores. Facebook Gifts is seen as a competitor, but Wrapp focuses on driving in-store visits rather than online transactions.