justtrack
Gaming-focused mobile measurement, attribution and revenue analytics SaaS platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- justtrack GmbH
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- justtrack.io
What justtrack does
justtrack supplies a proprietary self-service measurement platform to mobile game publishers. Customers instrument apps through its SDK, consolidate campaign, behavioural and monetisation data in one data layer, then use dashboards, APIs and exports to attribute revenue and manage acquisition activity. Value is created by enabling teams to optimise against lifetime value across both in-app advertising and in-app purchases rather than install volume alone.
Category differentiation
justtrack is a gaming-focused mobile measurement partner, not a general-purpose customer data platform or an advertising network. It is distinct from competing mobile measurement platforms such as Adjust, AppsFlyer and Tenjin.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
justtrack GmbH is a Hamburg-based Applike Group subsidiary providing a mobile measurement and growth-intelligence SaaS platform for mobile gaming studios. The platform combines mobile attribution, in-app analytics, advertising and in-app-purchase revenue attribution, cohort reporting, campaign optimisation, bid management, fraud prevention, APIs and raw-data exports. Its customers are gaming studios and their user-acquisition, product, monetisation, revenue and data-science teams. justtrack generates recurring software revenue through MAU-based plans, with pricing adjusted for a studio's revenue per MAU under its Monetisation Adjustment Factor.
Business model & monetisation
Recurring SaaS subscriptions are priced primarily by monthly active users. The commercial ladder includes a free tier up to 10,000 MAU and paid tiers from Starter to Large, plus a custom Enterprise tier above 25 million MAU. Base subscription pricing is adjusted through a Monetisation Adjustment Factor linked to studio revenue per MAU; annual billing is discounted versus month-to-month billing, which carries a 20% premium.
- MAU-based paid platform subscriptions
- Recurring SaaS subscriptions adjusted by customer MAU and monetisation profile
- Month-to-month subscription premium
- 20% premium versus annual billing
- Custom Enterprise plans
- Negotiated SaaS pricing for studios above 25 million MAU
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about justtrack
What is justtrack?
justtrack is a B2B mobile measurement and growth-intelligence platform for gaming studios, covering attribution, analytics, revenue measurement and campaign optimisation.
Who uses justtrack?
Mobile gaming studios and their user-acquisition, product, monetisation, revenue and data-science teams use justtrack.
How does justtrack make money?
justtrack sells recurring SaaS plans priced by monthly active users, with pricing adjusted for each studio's monetisation profile.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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