JMI Equity

Multilocation Marketing Platform SOCi Raises $80 Million Series D

SOCi, a platform for managing local marketing for multilocation brands, raised $80 million in a Series D led by JMI Equity with participation from existing investor Ankona Capital, bringing total funding to just over $137 million since 2014. The funds will support product development, sales/marketing, and strategic M&A, with SOCi planning a 30-40% headcount increase from about 200 employees. In 2020, SOCi added roughly 100 new brand customers, including Hertz, Anytime Fitness, and Ace Hardware. The company’s suite covers listings management, local pages, social, search, ads, reviews, and AI-powered chatbots, with listing data disseminated to roughly 200 listing sites. Management also signaled potential consolidation in localized marketing through one or two acquisitions, and noted profitability is not the current focus during growth, aiming to return to profitability after scaling infrastructure.

Verification Consolidation: DoubleVerify Is Actively Exploring A Sale

DoubleVerify, the independent verification company, is actively exploring a sale. The firm recently hired a banker from Pacific Crest Securities as it fielded final bids, with indications the deal could price around $350 million—significantly lower than Oracle’s $850 million paid for Moat. The competitive landscape features Moat, IAS, and DoubleVerify, with potential suitors including Adobe and Salesforce, and Nielsen mentioned as a possible entrant though not active in the first round. Industry observers note the verification space is expanding from basic viewability to outcomes-driven metrics. DoubleVerify reports about $70 million in revenue and has raised roughly $46.5 million since its 2008 founding, including a $33 million round led by Institutional Venture Partners and JMI Equity. The discussion underscores a market where scale and product readiness attract strategic buyers among large platforms.

DoubleVerify erhält 33 Mio. Dollar Wachstumskapital

DoubleVerify, a New York City-based provider of online media verification, has raised $33 million in growth capital, increasing its total funding to $47 million since the company’s 2008 founding. The company serves advertisers, agencies, ad networks, DSP exchanges and publishers with verification products designed to improve transparency around the qualitative and quantitative delivery of digital campaigns. DoubleVerify reports monthly activity of more than 40 billion ad impressions. CEO Oren Netzer stated that the funding strengthens its leadership in online measurement, advertising accountability and ROI, as JMI Equity joins its core investor group alongside Institutional Venture Partners. Dennis Phelps, General Partner at IVP, praised DoubleVerify’s rapid rise and ongoing push for innovation that benefits all market participants. The capital infusion signals continued investor confidence in the online verification and measurement space and will support further product development and market expansion.